Jens Larson

Spokane, Washington Area United States

Manager of Student Communication Strategies at EWU

Education

Project manager. Enrollment strategist. Web analyst. Market researcher. Sneakily good leader. I help people develop simple strategies to engage more people and make those people happier about the decisions they make. Because I care a lot about web and content strategy for future students, I get my hands dirty with Google Analytics, CRM, CMS, and email. If you work in higher education, I probably secret shop your institution's admissions materials, too, which is how I know your messaging could use an upgrade. I blog at U of Admissions Marketing, which has been one of Ed Tech Magazine's "must read" higher ed blogs for a few years now. I have the distinct privilege to work with a talent...