Workshop #5: Phygital - The Future of Seating by L+W_printed material

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In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business? To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.

Design

The following pages are
small printed kit
we will handle to each of the 5 groups
#LanzavecchiaWai

office chair
high stool
chaise longue
dining chair
lounge chair
rocking chair
massage chair
wheelchair
auditorium chair
sofa
recliner chair
bench
pouf
sun lounger
power
wheelchair
stool
exercise ball
kneeling chair
#LanzavecchiaWai

Desk
Waiting room
Open office
Home
Cubicles
Public
transport
Meeting
room
Hotel lobby
Co-working
Cafe
Seating + Working Contexts
#LanzavecchiaWai

DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Motivate
Foster
Care for
Concern
Push
Remember
Listen
Pamper
Teach
...
Relax with
Hang out
Trust
Rely on
Confide in
Experience together
Horsing around
Share opinions
...
Analyze
Examin
Provides insights
Suggests
Prescribe
Correct
Heal
Inform
...
Disturb
Wake people up
Revoluctionary
Reactionary
Anti
Enchanter
Witch
....
Assist
Remind
Minion Job
Silent serving
Massage
...
#LanzavecchiaWai

FOR (target audience) WHO (need/opportunity)
OUR PRODUCT/SERVICE IS (define what it is) THAT (benefit)
UNLIKE (alternatives) OUR PRODUCT/SERVICE (differenciator)
Mission Statement
#LanzavecchiaWai

FOR WHO
OUR PRODUCT/SERVICE IS
THAT

UNLIKE OUR PRODUCT/SERVICE

Mission Statement
#LanzavecchiaWai

HEALTH &
WELLBEING
Immobility
Back pain
Stress
Germs
Healthy vs.
unhealthy
habits
Safety
SEATING + WORKING: Pain-points, issues and opportunities
Brainstorm more around these ideas
A
#LanzavecchiaWai

PRIVACY
Private calls
Snack
Power nap
Introvert vs.
Extrovert
Relaxation
SEATING + WORKING: Pain-points, issues and opportunities
Brainstorm more around these ideas
B
#LanzavecchiaWai

PRODUCTIVITY
Noise
Task manager
Efficiency
Bring more focus
Interruptions
Visual
noise
SEATING + WORKING: Pain-points, issues and opportunities
Brainstorm more around these ideas
C
#LanzavecchiaWai

NETWORKING
Enhance
communication
Connecting
people to the
environment
Connecting
people to
each other
Facilitate learning
Support video
conferencing
SEATING + WORKING: Pain-points, issues and opportunities
Brainstorm more around these ideas
D
#LanzavecchiaWai

WORKING
REMOTELY
Need for social
interaction
Work together
like in the
same room
Support video
conferencing
Enhance virtual
communication
SEATING + WORKING: Pain-points, issues and opportunities
Brainstorm more around these ideas
E
Battery life span
Flexibility
#LanzavecchiaWai

we will
hand out
1:10 scale
figurines
#LanzavecchiaWai

The following pages are
to hand out in case
a group is really stuck
#LanzavecchiaWai

A little help: possible implementations
Sensors
Privacy panels/ears
Tables
Wheels
Motors
Lights
Massage gears
Screens
Projector
Physical interfaces
Scent diffusers
...
#LanzavecchiaWai

A little help: possible outcomes
THE
WAITING
CHAIR
THE VIDEO
CONFERENCE
CHAIR
THE
FITNESS
CHAIR
THE
MEETING
CHAIR
THE
PAUSE
CHAIR
THE
CAFE
CHAIR
...
THE
NOMADIC
CHAIR
#LanzavecchiaWai

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