UXSG2014 Lightning Talks - From interaction to impact (kristin_ashwin)

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From interaction to impact Presented by Kristin Low Co-founder On-off Design & Technology, Hong Kong and Ashwin Anandani Managing Director On-off Design & Technology, Hong Kong

Design

Designing for Social Impact
(as opposed to…?)

13
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?

14
Problem/
Solution Fit
Product/
Market Fit Scale
LAUNCH
RISK
Lots Little
YOUR IDEA Are you solving the
right problem for
the right people in
the right way?
What is the best
commercial
solution?
How should you
build it?
What should you build? Prototype
Minimum Viable
Product (MVP)
Beta Release
What are you validating? Offering Product Execution

21
By 2018, Hong Kong will run
out of available landfill space.

Hong Kong recycles
6.4% of its waste.*
* Not joking.

We learnt two things:
!
1. Separation was an issue for solid waste (no-one wants to touch
the gross stuff).
!
2. Transportation costs were the main hurdle for recycling to
scale.

Above all, understand motivations
You can’t change them, but you can design to influence behaviour
once you understand them.

Design ecosystems, not (just) apps
Focus on the relationship between stakeholders and selectively
involve technology where it enhances interactions between them.

Disrupt a line item before you
disrupt an industry
It’s easier to sell a solution to an existing problem, than it is
to convince someone a problem exists that needs money
spent on it.

Resist definition
Scoping your involvement means limiting your impact.
F*ck that: Design is a contact sport.

You might not be welcome.
Triads, charities. The usual.

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