Slides from my talk at LASTconf 2015. Q: What's the best UX process for a project of piece of work? A: It depends. At SEEK, we redefined our UX process so that it could guide designers without being too prescriptive. By defining a set of principles that the designer should consider and apply at various phases of the project, they are able to decide which activities and conversations need to occur in order to satisfy the principles and goals. The process can be viewed at: https://medium.com/seek-user-experience/a-principled-ux-design-process-5063a10cc6bf

1. Fitting UX design into Agile
A principled UX design process

2. Rob Scherer
UX Lead
@uxRob

3. Product development @ SEEK

4. Is there a 1 size fits all
UX design process?

5. SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily
stand up
Team
Backlog
refinement
Product
Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business
Long Term Strategy
• Market data
• Competitive landscape
• Product feedback
Inception
Tweaks from
Product Metrics
Product
Metric
Learnings
Roadmaps
• Strategic Roadmap
• Product Roadmaps
• Stream Roadmaps
• Tech Roadmap
Prioritisation
of ideas list
Business
Case
Opportunity
Analysis
Production
Release
Problem Definition
Conceptual Design
Refine Design
Detailed Design
Research & Validation
Testing and Evaluation
This is a process

6. This is a process

7. “A well defined process
would have helped me
when I started at SEEK”
“Process? What process?”

8. THINK:"
planning"and"
ideas"
"
UX"INVOLVEMENT"
"
DESIGN:"
ini6ate"
"
"
UX"INVOLVEMENT"
"
DELIVER:"
discover"
"
"
UX"INVOLVEMENT"
"
TWEAK:"
evolve"
"
"
UX"INVOLVEMENT"
"

13. UX Project Checklist on GitHub
27 items

14. Do I need to do
everything?

15. Chris’ process for Project X

16. What’s the best
process for a piece of
work?

17. It depends

18. Can you have a process
that adapts for each
piece of work?

19. Principles

20. Principles
Understand the problem (or opportunity)
Know the market
Know the user
Test early and often
Collaborate & critique
Ensure shared understanding
Be prepared
What/Why
How

21. Understand the problem
Understand the problem (or opportunity)

22. Vitra Design Museum
Charles-Eames-Straße, Reims, Germany
IKEA
Springvale Homemaker Centre

23. Know the market

24. Know the user

25. Know the user
Know the market
Understand the problem (or opportunity)
¿Comprende?

26. Test early and often
Most important: All the time.
Goal: Ensure you’re on the right track. Designs meet
the business & user needs.
Can include: Testing in lab. Guerrilla research,
analytics, data: More research
Test early & often

27. Collaborate & Critique

28. Collaborate & Critique

29. Collaborate & Critique

30. Ensure shared understanding

31. Be prepared

32. 1. What problem are we solving?
2. How de we best solve it?

33. Principles > Phases > Goals > Activities > Conversations

34. Rob Scherer
UX Lead at SEEK
@uxRob
Thanks for listening
Questions?