Grass Hoppers seeks to establish an innovative gardening services business in Punjab. It will offer unique services like edible roof gardens, pool gardens, and entertainment-incorporated gardens. The business will be a private partnership with 5 partners investing Rs. 3 lakh each. Grass Hoppers aims to exceed customer expectations and become the most preferred gardening provider in Punjab by 2025 through superior service, creative designs, and use of organic methods. It will target residential, corporate, and academic customers and utilize various marketing strategies.

2. Need for Gardening Services
1. Gardening is a fast growing business that can
save customers money while helping the
environment.
2. It reduces storm water run-off and energy
consumption.
3. Environmental impact: Roof gardens are
most often found in urban environments.
Plants have the ability to reduce the overall
heat absorption of a building which then
reduces energy consumption

3. 4. Urban agriculture: In an accessible rooftop
garden, space becomes available for localized
small-scale urban agriculture, a source of local
food production.
5. Importance to urban planning: Planting on
roof tops can make urban living more self
sufficient and make fresh vegetables more
accessible to urban people.

5. Why Gardening Service?
1. Professional gardeners are in demand among
the people who want to maximize the use of
their land but don't know how to do it.
2. Every design will be Customized/
Personalized for customers requirements.
3. Professional and fully trained operators.
4. Commitment to quality and reliability.
5. Fresh designs and ideas making every garden
a conversation topic.

6. What Can We Design
1. Balconies, Terrace, Front and Back Yard
2. Residential community, Hotels, Restaurants
and Offices
3. Farm houses, Large Residential Multi-floored
complexes, Commercial projects like Malls
and Large Office complexes

8. Unique Selling Proposition
1. Innovative services:
1.1. Edible Roof Garden
1.2. Dip in the Pool Roof Garden
1.3. Lighted Ornamental Plants Based Rooftop Garden
1.4. Cooking Enabled Rooftop Garden
1.5. Cinema Incorporated Rooftop Garden
1.6. Relax Your Soul with Music on a Green Rooftop Garden
1.7. Wish A Fish At Rooftop Garden
1.8. Living Room Incorporated With Rooftop Garden and much
more.

9. 2. Use of organic gardening, natural pesticides,
edible plants etc.
3. Just in time service.
4. Competitive advantage
5. Promotional strategies
6. Backend support
7. Customer Relationship Management

12. Mission and Vision Statement
Vision
To become the most preferred Gardening Services provider
across Punjab by 2025.
Mission
Grass Hoppers believes in providing top quality residential
and commercial gardening services. Our services will
exceed clients’ expectations providing magnificent outdoor
living spaces, while ensuring they are functional and self
contained eco-system.

14. Business Structure
Private Owned Partnership Business with 5
Partners investing Rs.3 Lac each and Rs.15 Lac
of the amount will be taken by investors and
sharing equal profit and loss.

16. Executive Summary
1. Grass Hopers company will be created to satisfy
needs of consumers in the Gardening Services.
2. Grass Hoppers seek to use our knowledge and experience in
the
green industry to quickly gain esteem and currency in
our respected market place.
3. Grass Hoppers lasting impression on each client will be our
customer service. Through follow-up visits, punctuality
and fair pricing.

17. 4. Realizing that our product is not a new concept we
feel it is important to identify and become familiar with
our competitors. Knowing who they are we can then
begin to recognize their strengths and weaknesses.
5. Grass Hoppers feel that their diversity is our
opportunity. While Water World may offer everything
from landscapes to water gardens their possible lack
of attention to detail and customer service gives us a
window of opportunity.

18. Construction Plan

20. VIDEO ADVERTISEMENT
Video Advertisement of Grass Hoppers
JINGLE

21. LOGO

22. BROCHURE
Front and Back side

23. Middle section

24. FLYER
Front side

25. Back side

26. POSTER

27. BANNER

28. BUSINESS CARDS

29. Marketing Plan
A. Category Competitor:
Grass Hoppers has currently one competitor in the local
area. The Water World. They are offering varieties of
services and they have maximum market share.
1. Website: www.waterworldamritsar.com
2. Contact Numbers: +(91)-9815501998, 9914094130
3. Address: Water World Dashmesh Nagar, Jalandhar
(144002)

30. B. Category Analysis
1. Aggregate Market Factors:
1.1. Category size
We will have different-different and innovative
categories with us.

32. Stages Description How it will be
done
INTRODUCTION Create and increase awareness
about the firm and services.
Grass Hoppers will create
social media pages like
facebook, twitter, LinkedIn,
Google+, Instagram, etc.
GROWTH Focus on customer
satisfaction.
Grass Hoppers will provide
membership to our customer
and free services for next 3
months and give 10% discount
on referral.
MATURITY Innovation and creativity,
diversification.
Grass Hoppers creative and
innovative service is the
biggest advantage to get
maximum market share i.e.
International designs.
DECLINE Repositioning of the firm. Grass Hoppers will develop a
repositioning plan for the
business firm by using
effective IMC tools to get back
on track.
1.2. Product Life Cycle

34. 2. Category Factors
2.1. Porter’s Five Forces Model
Threat of
Substitute
Products-
MODERATE
Threat of New
Entrants-
HIGH
Rivalry Among
Competing Firms in
Industry-
HIGH
Bargaining
Power of
Buyers-
HIGH
Bargaining
Power of
Suppliers-
HIGH

36. 3. Environmental Factors
Factors Description
Political
There will be no effect.
Economic
There will be minute effect of Economic Factors.
Social
Go green concept, Socially aware about environmental
effects
Technological
Use of upgraded equipments i.e. Lawn Mowers, Leaf
Blowers, etc.
Environmental
Environment Friendly Business
Legal
Compliance with a legal formalities setting a partnership
firm, creating a website:
http://utkarshsaxena597.wix.com/grasshoppers

37. 4. Company and Competitor
Analysis
4.1. Product features matrix
Products/
Features
Grass Hoppers Water World
Convenient  
Innovative Services  
Value for money  
Customer Relationship
Management
 
Just in Time Service
Provider
 

38. 4.2. Objectives
4.2.1. Grass Hoppers will create a innovative
Gardening Business whose primary goal is to
exceed customers expectations.
4.2.2. Grass Hoppers will develop sustainable
Gardening Business, being maintained by its own
cash flow.
4.2.3. Grass Hoppers will increase our no. of clients
served every year by minimum 15-20%.
4.2.4. Grass Hoppers will maintain an average gross
margin at or above 50%.

39. 4.3. Strategies
4.3.1. Marketing and Promotion strategy:
4.3.1.1. Grass Hoppers will design a full fledge company
brochure with all our innovative services.
4.3.1.2. Grass Hoppers will design a mail brochure and
introduction letter to potential client mailing list.
4.3.1.3. Follow up phone campaign.
4.3.1.4. Selective use of referrals and endorsements.
4.3.1.5. Continuous use of marketing opportunities to build
client awareness.
4.3.1.6. Advertisement on Social Media Platforms like
Facebook, Twitter, LinkedIn, Instagram, Google+, etc.
4.3.1.7. Special discounts to our existing customers on
referrals.

40. 4.3.2. Sales Strategy:
4.3.2.1. Design/planning service, meet potential clients
to assess requirements, use of brochure, design
proposal and quotation/tender format.
4.3.2.2. Maintenance service, mail shot of ‘gardening
event’ calendar, and in-person contact ask for the
work.
4.3.3. Pricing Strategy:
Design and landscaping service, premium pricing based
on expertise and industry knowledge. Use of stage
payments. Each contract will be priced to maximise
profit. Maintenance service, menu pricing.

41. 4.4. Marketing Mix
Marketing Mix is based on 4Ps
4.4.1. Product:
4.4.1.1. Roof Top gardening service
4.4.1.2. Roof Top garden fountain service
4.4.1.3. Renovation of gardens
4.4.1.4. Garden equipments services
4.4.1.5. Landscape gardening
4.4.1.6. Landscape maintenance and much more.

42. 4.4.2. Place:
Grass Hoppers will setup our business by taking a
workplace on lease at Model Town, Jalandhar.
The rent of the workplace is Rs.15,000 per month for
144 Sq. ft.

43. 4.4.3. Promotion:
4.4.3.1. Grass Hoppers will take the help of Social Media
Platform i.e. facebook, Twitter, Integral, Linkedin, Google+,
etc.
Facebook Page: https://www.facebook.com/pages/Grass-
Hoppers/907669272627131?ref=hl
4.4.3.2. Grass Hoppers will take the help of local cabel TV
channels.
4.4.3.3. Grass Hoppers will do campaigning on weekends at
malls.
4.4.3.4. Grass Hoppers will take the help of Banners &
Hoardings.
4.4.3.5. Grass Hoppers will ask for time of potential customers
directly.
4.4.3.6. Grass Hoppers will create a website.
Website: http://utkarshsaxena597.wix.com/grasshoppers

44. 4.4.4. Price:
Grass Hoppers pricing strategy is completely
based on the projects we will handle and
accordingly we will charge our customers the
best price which will not only suits their
pocket but it will also help us to grow our
market size.

45. 4.5. Profits
Grass Hoppers pricing varies according to the
project Grass Hoppers will handle and Grass
Hoppers profit margin will be minimum 30%
out of the total investment made by the
customer.

47. 4.6. Value Chain
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
and Sales
Services
• Upgraded Equipments
• Pesticides
• Nursery
Inbound Logistics
• Processing
• Installation of services
• After sales services
Operations
• Order Fulfillment
• Installation and maintenance
• Tata 20DI pickup truck
Outbound Logistics
• Advertising
• Direct Mail
• Community Involvement
Marketing and
Sales
• Innovative Services
• Use of Natural Pesticides
• Just in Time Services
• Organic Fertilizers
Services

49. 4.7. SWOT Analysis
Strengths
1. Up-to-date equipment and technology
2. Offer a complete package: design/build/maintain
3. Value for money
4. Innovative services
Weaknesses
1. Starters in gardening services
2. Lots of liability

50. 3. Lack of expertise
4. Gardening is seasonal business
Opportunities
1. Growing market
2. Room to grow into other specialties i.e. waterscape,
hardscape, lighting
3. High demand for landscaping services
4. Adoption of latest technologies i.e. Lawn Mowers, Leaf
Blowers, etc.
Threats
1. Existing businesses

51. 4.8. Marketing Budget

52. 5. Customer Analysis
5.1. Who are our customers?
5.1.1. High end customers.
5.1.2. Large corporate houses.
5.1.3. Universities and Colleges.
5.2. What do they buy and how do they use it?
They will buy our innovative gardening service
according to their need and desire and they can use it for
different-different purposes based on their need.

53. 5.3. Where do they buy?
They can buy our service from our office or they can
simply call us or they can leave a message over our
website.
5.4. How do they choose?
They can choose our varieties of innovative services
according to their place and desire or we can simply
guide them.
5.5. Why they prefer your service
Marketing is all about creating awareness, need and
desire after that customer will respond, so we’ll do all
the marketing activities and accordingly might be customer
will prefer our service.

54. 5.6. How they respond to marketing programs
We will try our level best to develop a unique marketing
program which will help our business to grow faster and
customer will respond in favour of our business as well
and make us able to give cut throat competition to our
competitor.
5.7. Will they buy it again?
Yes, definitely they will buy our service again.

55. 6. Planning Assumptions
6.1. Market potential
20
30
50
Market Potential
Residential Homes
Large Corporate Houses
Universities and
Colleges

56. 7. Product/Brand Strategy
7.1. Customer target(s)
We will target High End Customers, Large Corporate
Houses and Universities & Colleges.
7.2. Competitor target(s)
As the competitor is having monopoly in the market, so
they are targeting the whole Jalandhar City.

57. 8. Supporting Marketing Programs
8.1. Integrated marketing communications plan
Our IMC plan is based on Social Media Platforms like
facebook, Twitter, Google+, Instagram, LinkedIn, etc.
Local Cabel TV Channels, Campaigning in Malls on
Weekends, Newspaper Articles, Banners & Hoardings,
Website, Direct Mails.

58. 8.2. Advertising
8.2.1. Advertising:
8.2.1.1. Newspaper ads
8.2.1.2. Phone books- Yellow pages and directories
8.2.1.3. Local cable channels
8.2.2. Direct Mail
8.2.3. Community Involvement
8.2.4. Through social media pages like facebook, Twitter,
Google+, Instagram, LinkedIn, etc.
f: https://www.facebook.com/pages/GrassHoppers/907669272627131?ref=hl
Website: http://utkarshsaxena597.wix.com/grasshoppers

59. 8.3. Customer Relationship Management
Grass Hoppers provide our customers Just in Time
service and Grass Hoppers will take their valuable
feedbacks and Suggestions for improvement time to
time in order to keep them loyal and to maintain good
relationships.
8.4. Website
Grass Hoppers Website:
http://utkarshsaxena597.wix.com/grasshoppers

60. 8.5. Partnership
Private owned partnership business with 5
partners investing Rs.3 Lac each and rest 50% of
the amount will be taken by the bank as loan,
total investment is Rs.30 Lac and we will share
equal profit and loss among each other.

62. 1. Organizational Structure
Mr. Utkarsh Saxena
Designation: Marketing Manager
Qualifications: B. Com (Hons.) +
MBA (Marketing)
Experience: 1 year of experience in
Destimoney Securities + Worked as
an Marketing Trainee at ITC Ltd.
Key Skills: Digital Media Marketing,
Advertising, Branding, CRM, PR, etc.
Strengths: Determination, creative
thinking and problem solving, willing
to learn and adapt new opportunities
and challenges.
Human Resource Plan

63. Miss. Manpreet Kuar Saggu
Designation: Human Resource Manager
Qualifications: BBA + MBA (Human
Resource)
Experience: HR Trainee at ISMT Ltd.
Key Skills: Training and Development,
Performance appraisal, Organizational
Structure and design
Strengths: Willing to learn and adapt
changes and challenges, ability to work
as team and confident enough to lead a
team, and getting things done before the
deadline.

64. Mr. M.D. Chand Alam
Designation: Operations Manager
Qualifications: B.A. (Hons.) +
MBA (Operations + Retail)
Experience: 3 years of experience
in Wizard Tech.

65. Mr. Lastson
Designation: Human Resource +
Customer Relationship Manager
Qualifications: BBA + MBA
(Human Resource + Marketing)
Experience: Trainee at Axis Bank

66. Mr. Deepak Bhadauria
Designation: Finance Manager
Qualifications: BBA + MBA
(Finance)
Experience: Trainee at Reliance
Industries

68. 2. Job Description
2.1. Title: Gardener (Ground keeping Staff)
2.1.1. Department: Garden
2.1.2. Reports to: Gardening Assistant
2.1.3. Position: Fulltime
2.1.4. Pay Package: Rs. 1.5 Lac (P.A.)
2.1.5. Job Summary
A competent, physically fit and hardworking gardener who has a
track record of creating and maintaining gardens, lawns and
parks that are tidy, environmentally friendly and safe.
Possessing comprehensive knowledge of botany and
horticulture, as well as the various planting seasons for trees,
vegetables and flowers. Comfortable with working in all
weathers and seasons.

69. 2.1.6. Key Responsibilities and Tasks
2.1.6.1. Maintaining and developing the gardens of clients.
2.1.6.2. In charge of grass cutting, weed control and leaf
raking.
2.1.6.3. Planting new trees, flowers and various plants.
2.1.6.4. Maintenance of plant tubs baskets.
2.1.6.5. Seeding plants and watering them at the correct
times.
2.1.6.6. Planting a old varieties of fruit trees and rare native
trees.
2.1.6.7. Laying down paving and concrete slabs to create
walk ways.
2.1.6.8. Installing lighting in the garden and also building
garden furniture and ornaments.

70. 2.1.7. Minimum Requirements
Work experience in greenhouse and/or garden, lawns.
Strong knowledge of gardening and plant care and
Physically fit.
2.1.8. Abilities Required
Ability to work with irrigation & fertilization equipment
Ability to work indoors and outdoors in a wide
variety of weather conditions . Proper organic
pesticides application.

71. 2.2. Title: Gardening Assistant
2.2.1.Department: Garden
2.2.2. Reports to: Garden Centre Manager
2.2.3. Position: Fulltime
2.2.4. Pay Package: Rs. 2.5 Lac (P.A.)
2.2.5. Job Summary
2.2.5.1. Prepare new garden sites and plots using hand
tools or machines
2.2.5.2. Load, unload and move gardening supplies and
equipment
2.2.5.3. Assist in planting and transplanting flowers,
shrubs, trees and lawns

72. 2.2.6. Key Responsibilities and Tasks
2.2.6.1. Maintaining and developing the gardens of clients.
2.2.6.2. Driving plant vehicles, small diggers etc.
2.2.6.3. Making sure that all garden equipment is correctly
maintained and serviced.
2.2.6.4. Producing various designs and layouts of garden
landscapes.
2.2.6.5. Constructing fences, walls and ponds.
2.2.6.6. Laying down paving and concrete slabs to create
walk ways.
2.2.6.7. Giving advice and guidance to property owners on
all matters relating to gardening.
2.2.6.8. Assessing in installing lighting in the garden and
also building garden furniture and ornaments.

73. 2.2.6.9. Deciding on which seeds to plant and which
locations.
2.2.6.10. Advising home owners on the costs of plants
and any work to be done, giving written quotations.
2.2.6.11. Sourcing the cheapest material, plants, trees
and machinery on behalf of clients.
2.2.6.12. Supervising the work of day laborers involved
in any projects.
2.2.6.13. Ensuring a safe working environment for
everyone working in the garden.
2.2.6.14. Undertaking the basic servicing and repair of
all garden machinery.

74. 2.2.7. Minimum Requirements
Work experience in greenhouse and/or garden center
Strong knowledge of (regional) plant material Strong
knowledge of gardening and plant care. And must be
Physically fit.
2.2.8. Abilities Required
Ability to work with irrigation & fertilization
equipment Ability to work indoors and outdoors in a
wide variety of weather conditions Experience and
skills in customer service & sales Ability to work
with multiple divisions

75. 2.3. Title: Garden Centre Manager
2.3.1. Department: Garden
2.3.2. Reports to: Operation Manager
2.3.3. Position: Fulltime
2.3.4. Pay Package: Rs. 3 Lac (P.A.)
2.3.1. Job Summary
Assist in operations and sales of the Rooftop gardening
services.

76. 2.3.2. Key Responsibilities and Tasks
2.3.2.1. Planting and maintenance of Rooftop garden services.
2.3.2.2. Maintenance and sales of trees and shrubs in garden
center
2.3.2.3. Maintain planters and gardeners on the grounds
2.3.2.4. Assist in creating and maintaining displays in garden
center
2.3.2.5. Assist in creating custom containers for clients
2.3.2.8. Support Garden Centre manager with training and
management of staff
2.3.2.9. Support Garden Centre manager with meeting Rooftop
gardening sales goals
2.3.2.10. Responsible for cashing out and balancing sales at the
end of the day

77. 2.3.3. Minimum Requirements
Work experience in Rooftop Gardening Services. Strong
knowledge of (regional) plant material, Strong
knowledge of gardening and plant care. And
physically fit.
2.3.4. Abilities Required
Ability to work with irrigation & fertilization equipment
Ability to work indoors and outdoors in a wide
variety of weather conditions Experience and skills in
customer service & sales Ability to work with
multiple divisions

78. 2.4. Title: Web Designer and Web Developer
2.5. Department: Technical
2.6. Reports to: Marketing Manager
2.7. Position: Fulltime
2.8. Pay Package: Rs. 2 Lac (P.A.)
2.4.1. Job Summary
Creates the look, layout and features of a website. The
job involves understanding both graphic design and
computer programming. Once a website is created, a
designer helps with maintenance and additions to the
website. They work with development teams or
managers for keeping the site up-to-date and
prioritizing needs, among other tasks.

79. 2.4.2. Key Responsibilities and Tasks
2.4.2.1. A web designer's job duties cover all aspects of
creating a website. Upon meeting with clients and
assessing their needs, web designers help create and
maintain the product. Their duties include, but aren't
limited to, the following:
2.4.2.2. Writing and editing content
2.4.2.3. Designing webpage layout
2.4.2.4. Determining technical requirements
2.4.2.5. Updating websites
2.4.2.6. Creating back up files
2.4.2.7. Solving code problems

80. 2.4.3. Minimum Requirements
2.4.3.1. Web designer need education in computer technology and website
designing to be competitive in the job market
2.4.3.2. A bachelor's degree program in multimedia or web designing or
Degree programs, such as a Bachelor of Science in Web Design and
Interactive Media, that covers:
2.4.3.2.1. Webpage scripting
2.4.3.2.2. Programming
2.4.3.2.3. Digital imaging
2.4.3.2.4. Multimedia design
2.4.3.3. Should have knowledge about:
2.4.3.3.1. cross-browser compatibility, general web functions and standards.
2.4.3.3.2. Fundamentals of design imaging
2.4.3.3.4. Basic web designing
2.4.3.3.5. Animation
2.4.3.3.6. Multimedia designing
2.4.3.3.7. Content management
2.4.3.3.8. Editing for video and audio
2.4.3.3.9. Multimedia programming and technology

81. 3. ROLES AND RESPONSIBILITIES
3.1. FINANCE
3.1.1. To ensure availability of finance in required time and
quantity.
3.1.2. To estimate the cost and revenue to be generated.
3.1.3. To keep daily record outflow and inflow of cash and
maintain accounts on daily basis.
3.1.4. To maintain liquidity position of the business for smooth
functioning.
3.1.5. To make available finance to different departments of
the business, that is, HR, marketing, operations etc.
3.1.6. To decide upon the sources of finance.
3.1.7. To prepare budget for different departments

82. 3.2. HUMAN RESOURCE
3.2.1. Identifies the hiring need, develop position description
, recruitment plan , organizational chart .
3.2.2. Plan and implement an effective HR Plan that is
aligned to Business Plan and overall organization people
agenda
3.2.3. Execute manpower planning and budgeting to have a
road-map for recruitment assignments
3.2.4. Plan and execute suitable interventions to keep the
employees motivated
3.2.5. Take adequate measures to retain good employees,
ring fence high potential employees
3.2.6. Update HR policies in line with the business and
organization requirement

83. 3.3. MARKETING
3.3.1. Making sure people know about the Grass
Hoppers and its services.
3.3.2. Develop and oversee different types of marketing
campaigns, such as those that use social media, direct
mail or e-mail.
3.3.3. Evaluate the effectiveness of our marketing
campaigns and make the appropriate adjustments.

84. 4. Sources of Recruitment
4.1. Job Advertisement
4.2. Internal bulletins
4.3. Personal recommendations

85. 5. TRAINING AND DEVELOPMENT
5.1. Plantation
5.2. Grooming and Personality development
5.3. Soft skills
5.4. Operation of the Rooftop Gardening Services
5.5. Handling customer queries
5.6. Handling customer feedbacks

87. Operations
Layout of Rooftop Gardening Services

88. 1. Payment Modes:
1.1. Online Payment: Where the
customer needs to pay token amount.
1.2. Offline Payment: Where customer
can interact personally and pay the
amount.

89. 2. Location
Grass Hoppers will establish their business at
Model Town, Near KFC, Jalandhar
(144401) by taking 144 sq. ft. of area on
lease at Rs. 15,000 per month
REFERENCE : Mr. Jasbinder Singh
+91-7814189796

90. 2.1. Google Map View

91. 3. Expenses for 1st Year
3.1. Website Building: Rs. 15,000
3.2. Website Maintenance: Depends upon the
kind of website.
3.3. Domain: www.grasshoppers.org.in
Price: Rs. 99

92. Reference: www.crazydomains.in
Date: 05.04.2015

93. Reference: www.godaddy.com
Date: 05.04.2015

94. Reference: www.domainindia.org
Date: 05.04.2015

95. 3.4. Webhosting: Rs.2,388 (Rs. 199*12)
Reference: www.crazydomains.in

96. Reference: www.godaddy.com

97. Reference: www.domainindia.in

98. 3.5. Payment Gateway: Rs. 7,000 (Payumoney)
3.6. Internet Charges: Airtel 4G Services at Rs.
2,500 per month (Unlimited) i.e. Rs. 30,000
Annually
3.7. Facebook: Only for 3 months
3.8. Google Adwords: Rs. 150 per day
3.9. Rent for Office: Rs. 1,80,000
3.10. Electricity Bill: Cost per unit is RS. 7,
estimated per month consumption will be 500
unit i.e. Rs. 42,000 Annually
3.11. Telephone Bill: Rs. 15,000 (MTNL)

99. 3.12. Advertisement Expenditure: Rs. 1,05,000
3.13. Broachers: Rs. 8,000
3.14. Newspaper: Rs. 200 for 2000 Newspaper
(Punjab Kesari, Ajeet & Hindustan Times)
3.15. Local Cable TV Channels: Rs. 300 per day
for 1 minute Ad.
3.16. Radio: Rs. 5,000 (98.3 FM)

101. Bank Details
Grass Hoppers has chosen ICICI Bank for taking loan
for our business because of their various attractive
schemes and low interest rate.
1. Current Account procedure for partnership firm:
1.1. Partnership deed
1.2. Partnerships letter as per the bank’s format
1.3. Entity proof of partnership firm from:
1.3.1. Trade License
1.3.2. Shops & establishments certificate/license
1.3.3. Mandi license
1.3.4. Tan registration certificate

102. 1.4. PAN card in the name of firm
1.5. Address proof in the name of the firm from :
1.5.1. Latest three months Bank Account Statement
along with account opening cheque
1.5.2. Latest copy of electricity bill
1.5.3. Latest copy of telephone bill
1.5.4. Property tax bill along with tax payment receipts
1.5.5. Water tax bill along with tax payment receipts
1.6. Identity and address proof of all partners
1.7. Partnership registration certificate
1.8. No objection certificate if partnership firm is
enjoying credit facility from any other bank(s)

103. 2. General features of Current Account:
2.1. Multi-location fund transfer.
2.2. Anywhere deposit and withdrawal.
2.3. Mobile banking.
2.4. Electronics fund transfer.
2.5. Corporate internet banking.
2.6. Periodical e-mail statements in multiple formats.

104. 3. ICICI Bank Advantage for Current Account:
3.1. Range of domestic and trade products helps us in
selecting a Current Account that suits our
requirements.
3.2. Customer can enjoy banking from any of 3,000+
branches with anywhere banking facility.
3.3. Customer can avail business banking services at
dedicated current account desk in branches.
3.4. Customer can enjoy banking on holidays with touch
banking facility at ICICI’s 24*7 electronic branches.

105. Why ICICI Bank
Grass Hoppers have chosen ICICI bank because of their
various special schemes and low interest rate.
1. Features and Facilities:
1.1.Flexible repayment tenure.
1.2. Assessment based on future cash flows.
1.3. Composite loans comprising working capital and
terms loans provided for meeting all financial
requirements.
1.4. Tenure up to 7 years.

106. 2. Documents required for taking Loan:

107. 3. Schedule of Charges:

109. Partnership Deed
The document in which the respective rights and
obligations of the members of a partnership are written is
called the Partnership Deed.
1. Essentials of Partnership Deed:
1.1. Name and Address of the firm as well as all the
partners:
Grass Hoppers, Model Town Near KFC Outlet, Jalandhar
(144401)
Partners:
1.1.1. Utkarsh Saxena, MAP Accommodation Garud Vihar
Phase-3 Bareilly Cantt, Bareilly, U.P. (243001)

110. 1.1.2. Manpreet Kaur, ISMT Colony C11 Baramati,
Pune, Maharashtra (413133)
1.1.3. MD Chand Alam, Naseepur Bagicha, Bihar
Sharif, Nalanda, Bihar (803101)
1.1.4. Deepak Bhadauria, Thakur Nivas Near Desi
Theka, Etawah, U.P. (320601)
1.1.5. Lastson, Model House Near China Market,
Manipur (456101)
2. Nature of the Business:
Grass Hoppers will provide Rooftop Gardening
Services, Rooftop Fountain Services, Landscape
Gardening Services, Designing Ponds and much
more.

111. 3. Date of Commencement of Business:
Grass Hopers will establish its business on 1st April, 2016.
4. Duration of Partnership
All the partners will need to run the business for at least 7
years of time period.
5. Capital contribution by each partner
Each partner will contribute Rs. 3 Lac
6. Profit sharing ratio among the partners
Profit and loss will be distributed among the partners
equally.
7. Partnership Deed Format
Document

112. References
1. https://www.google.co.in/webhp?tab=ww&ei=PvNaU4ehBIS
LrQekooDoCA&ved=0CBQQ1S4#q=how+much+price+gar
dening+service+provider+are+charging+in+india+for+roofto
p+gardening&spell=1
2. http://www.bplans.com/lawn_and_garden_services_business
_plan/strategy_and_implementation_summary_fc.php
3. http://dir.indiamart.com/impcat/roof-gardening-services.html
4. http://wsj.miniplan.com/spv/3645/5.cfm
5. http://www.bplans.com/lawn_and_garden_services_business
_plan/services_fc.php
6. http://www.entrepreneur.com/article/244443
7. http://wsj.miniplan.com/spv/3645/7.cfm
8. https://www.teneric.co.uk/businessplans/garden-services.html