Short review of Spencer Deane and my achievements

1. Spencer C Deane
Experienced professional that takes the ‘jargon’ out of marketing &
business development and can really get the job done!
1. Strategic and Marketing Analysis (Where are you now?)
 Customer Understanding and Insight development
(Helping you know your customer and what they might need in the future!)
 Competitive and Marketplace analysis
(Who are you up against and how are you different from the rest!)
2. Strategic Direction and Strategy Formulation (Where do you want to be?)
 Vison, Mission , Objectives, Market segmentation, targeting and positioning
(Deciding where you want to go, also where you don’t and making sure the organization knows!)
3. Strategic Choice and Execution (How you going to get there and which way is best?)
 Idea generation and product/service concept development
(Turning your customer insight into real ideas and winning solutions!)
 Strategy execution, ‘go-to-market’ approach and integrated marketing communications options
(Getting it done, being creative and cutting through with your message!)
 Building the Brand and/or Company profiling and awareness
(Making sure your organization or who you are becomes known and stands out!)
4. Strategic Implementation and Control (How can you ensure arrival?)
 Management controls and improving return on investment
(Measuring your success and making sure you’re doing the right things for your business!)
Spencer C Deane - Senior Strategic Marketing & Business Development Executive

2. Spencer C Deane
Personal/Career profiling consistently identifies my team leadership,
action orientation and creative traits
 Herrmann Brain Dominance Profile – 2003
 D-Futures = Strong Yellow (Integrative, Imagination, Insightful and Visionary)
 A-Facts = Medium Blue (Logical, Analytical, Technical and Financial)
 LPI – Leadership Practices Inventory – 2004
 Very High Enabler (Encourage others to Act), Very High Challenge (the Process)
 High Inspire (a Shared Vision), High Model (the Way)
 Margerison-McCann – Team Management Profile - 2005
 Major Role: Creator-Innovator
 Related Roles: Explorer-Promoter and Assessor-Developer
 Key Preference Areas: Exploring, Organizing & Advising
 PVI – Personal Values Inventory - 2007
 Motivational Values: Sense of self-worth when taking action and getting results
 Valued Relating Styles: Leading others, getting job done even when there is opposition, taking risks and
looking for challenges
 16PF – Personal Career Development Profile (PCDP) – 2009
 Extroverted, Low Anxiety and Unrestrained
 Emotionally Stable, Lively & Spontaneous, Open to Change, Affiliative and Tolerant of Disorder
 MBTI - Myers-Briggs Type Indicator, Interpretive Report for Organizations – 2010
 ENTP: Extrovert, Intuitive, Thinking & Perceiving
 Intuition is dominant function
 Spencer C Deane - Senior Strategic Marketing & Business Development Executive

3. Spencer C Deane
Built and developed winning teams across both business-to-business and
business-to-consumer areas while shaping longer term strategic direction
 Established North American marketing
teams and developed expertise in:
 Branding
 Product management
 Channel management
 Research/Insights
 Communications & PR
 Packaging
 E-business
 Developed long term multi-channel
strategies & financial plans based on:
 Product visions
 Positioning statements
 Development/innovation needs
 Customer/consumer insight
 Share aspirations
 Key customer relationships
Spencer C Deane - Senior Strategic Marketing & Business Development Executive

4. Spencer C Deane
Established unique value propositions and consultative sales approaches that
combined products, services and people to meet and exceed customer needs
Business-to-business
 Identified customers key challenges
and the consequences that this area of  Introduced premium, innovative and area
care could cause if not managed of care associated products that built
properly – ‘Ripple Effect’ : customer reliance, loyalty and improved
 Cost and budgets business margins :
 Quality of Care  Premium Stretch brief
 Regulations  Bariatric solutions
 Staff satisfaction  SLE’s (Line extensions)
 Survey and risk management
 Built competency in product sales argumentation
and developing supportive services/offerings that
positively impacted customer outcomes :
 Incentive plans on premium offering
 Branded service concepts
 E-services development
 CMS/Regulatory compliance
Spencer C Deane - Senior Strategic Marketing & Business Development Executive

5. Spencer C Deane
Transitioned and built a strong consumer brand while introducing innovations
and award winning communications campaigns
Business-to-consumer
 Managed $31m marketing budget  Identified new target audiences and
supporting integrated Brand campaigns: channels to expand business base and
 TV/Radio ease of purchase:
 Print  Retirement housing
 Online  CareGiver/Relatives concepts
 DM/Sampling  Direct-to-consumer
 PR  Discrete Home delivery
 POS/In-store  Online web-based
 Launched innovative and consumer
preferred products into retail trade,
gaining increased distribution and in-
store presence:
 Ultra Thins
 Overnight
 Gender specific
 Ultimate
Spencer C Deane - Senior Strategic Marketing & Business Development Executive

6. Spencer C Deane
Spencer C Deane
Experienced professional that takes the ‘jargon’ out of marketing &
business development and that really get the job done! marketing &
Experienced professional can takes the ‘jargon’ out of
business development and can really get the job done!
Spencer C Deane - Senior Strategic Marketing & Business Development Executive
Spencer C Deane - Senior Strategic Marketing & Business Development Executive