2. What’s the problem, as we see it?
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Artists are not getting paid enough by streaming services
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Artists are victim to illegal music sharing
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Music fans expect to pay less for their music
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Too many charities but only so much money to give
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Charities struggling to get donations from a youth audience
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Brands need positive associations with both music and good causes
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Emerging artists need exposure and associations with brands
Tunestr is the catalyst for this to change…
http://www.tunestr.com
3. What’s the Solution?
An online music platform which uses music to connect users, charities and brands.
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We give access to exclusive music downloads for the music fan of all ages
We pay and promote new, upcoming musicians
We enable established artists to support and publicise charitable causes
We turn brands into tastemakers by providing exclusive branded content
All that and…
We fill the pockets of your favourite charities
http://www.tunestr.com
4. Who are our customers?
Tunestr has based its demographic model on that of Market leaders, Spotify and iTunes.
Tunestr offers every
sub section of music
from rock, classic,
country, pop and
everything in
between.
Ref: http://www.comscore.com/Insights/Blog/Spotify_Makes_a_Splash_among_U.S._Early_Adopters
http://www.tunestr.com
7. How it works?
1. Browse the library
2. Choose a Track
3. Select a Charity
4. You pay and download or
5. The brand pays and you download for FREE
Proceeds of downloads to be
split between the artists,
charitable organisations, and
Tunestr's management fees.
http://www.tunestr.com
The user will have a choice
whether to donate a
(minimum £1) for the
download or choose to
watch a favourite brand's
advertising video.
8. How it operates?
Tunestr - is a For Profit business model with a social conscience.
5% from every download goes to Tunestr, the
rest is split between the charity and artist
(division depends on being established artist,
record label, or unsigned artist).
Advertising revenue from
Management fee for Artists & Brands
Banner adverts on users personal/login pages
Minimum monthly subscription fee for
charities. i.e. £15-20 per month in order to be
on Tunestr's list..
Banners with favourite brands' sponsored Playlists. i.e. “click here to download ZARA's play list”.
Pre-roll adverts, adverts that play before the
download starts (YouTube model) profit to be
divided between Tunestr, Artist and Charity
Redirecting users to advertiser's websites and
receiving a fee per click or per conversion.
+ Google's AdSense
http://www.tunestr.com
10. How does it make millions?
Consumers spent $2.4B on
iTunes content in Q1 2013.
http://www.factbrowser.com/facts/12136/
Royalties from services such as
iTunes, Spotify, Amazon and
we7 now account for a record
6% of total collections in the U.K.
http://www.factbrowser.com/facts/6742/
http://www.tunestr.com
11. Tunestr’s Network of Partnerships
Bands and Music Labels
Charities
Contribute to the database of music available on
Tunestr. Donating of songs to the library but also
generating interest in Tunestr through their own
social media networks.
Provide a philanthropic USP and incentive for users
to purchase a track.
Brands
Google Play – Systems integration to allow the
purchase of the Tunestr app and integration with
mobile devices.
Paypal – facilitating purchase and therefore
download of music by consumers. There is a need
for a simple, fast and secure buying process.
Tunestr offers brands the means of capturing
valuable information about their customer base,
bringing them closer to their target market. Brands
offer Tunestr a means of reducing the direct cost of
download while still providing artists, charities and
Tunestr a revenue stream per song.
http://www.tunestr.com
Distribution & Payment
13. Cost Structure
Fixed costs (first year)
£350,000 for creation of a fully functioning website with ecommerce and social community integration, mobile and tablet
optimisation and iPhone/iPad, Android and Win applications
linked to main website.
Variable costs (first year)
£5000 Office equipment
£300,000 Digital marketing campaigns
£20,000 Office premises
£20,000 market research
£350,000 Salaries, national insurance, pension's contributions
based on 7 people initially.
£24,000 legal fees.
£10,000 licensing and security certificates
http://www.tunestr.com
£36,000 Agency support for website
development, design etc.
£10,000 hosting, cloud services
