The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth. JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.

1. analyzed by
Social Media Shakedown of Top Brands in June 2013

2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors... so
you know who is outsocializing who and how.

3. SO
ANALYSIS OF
BRANDS ON
FACEBOOK
Fans, Conversations, Engagement,
Campaigns, etc...

4. June 2013
2,782,293
2,118,567
2,041,964
1,944,807
1,760,624 1,731,567
1,549,852
1,402,526
1,206,875
1,053,113
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Oriflame Coca-Cola Samsung
Mobile
Kit Kat adidas
Football
Discover
America
Visa Crocs Bacardi Ray - Ban
Brands that Gained the Most New Fans
Added 2.7 Million fans

5. Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603%
485%
343%
279% 267% 247% 234% 215% 175%
0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
Discover
America
Seagram's
Gin
DFS Oriflame Belkin Woodbridge America's
Tire
Pledge Crocs Reddi-Wip

6. Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603%
485%
343%
279% 267% 247% 234% 215% 175%
0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
Discover
America
Seagram's
Gin
DFS Oriflame Belkin Woodbridge America's
Tire
Pledge Crocs Reddi-Wip

7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013

8. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013

9. A Closer Look at
Selected Top
Brands

10. Burberry – New Collections
Burberry’s mostly posted around their Autumn/Winter 2013 and Spring/Summer 2014 collections and the
Burberry Prorsum Menswear Collection show.

11. Adidas Football – New Products
Adidas Football topped the Retail charts with an Unmetric Score of 67. They mostly posted
photos around their new collection and this garnered incredible engagement for them.
There was a spike in fan growth and People Talking
About corresponding with posts around their new
collection.

12. Miami Heat – Engagement Study
Following their win at the NBA Championship, Miami Heat is leading the Sports charts
with an Unmetric Score of 64. Their most engaging posts are around their win, and their
most common category of posts is around game schedules.

13. Discover America– Fan Growth Study
Discover America gained 1,144,261 fans in the month of
June.
They had a fan growth rate of 3,258%
Most engaging post of the month.

14. T-Mobile – Fan Reply Strategy
T-Mobile has an Average Reply Time of 1 hr 24 minutes and a 93.9% participation rate for Fan Posts.
T-Mobile seems to participate more where
something negative is said about them.

15. SO
ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

16. added the most new Followers on Twitter
June 2013
Brands that Gained the Most New Followers
1,535,683
1,262,839
1,115,270
852,290
645,914
460,712
389,766 376,664 372,049 359,346
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Instagram YouTube Twitter Facebook Ellen
DeGeneres
Microsoft Samsung
Mobile
Android Google
Chrome
Gmail

17. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013

18. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013

19. SO
A Closer Look at
Selected Top
Brands

20. Jet Blue - #BluePaperPlanes
Jet Blue ran a #BluePaperPlanes contest in June, where they encouraged followers to create a paper plane
for a chance to win 20k TrueBlue points
Jet Blue included links in most of their
proactive tweets.

21. Pepsi - #HunterHayesLive
Pepsi posted extensively around #HunterHayesLive and #LiveForNow in the month of June.
Spike in tweets around the
#HunterHayesLive campaign

22. Covergirl - #EasyBreezyMusic
Most of Covergirl’s proactive tweets contained hashtags, they
also tweeted with links and mentions extensively.
Covergirl topped the Twitter charts for Personal Care brands in the month of June. They tweeted
around #EasyBreezyMusic

23. American Express – #PassionProject
American Express ran a #PassionProject campaign in the month of June, a
campaign around showcasing people who do what they love.

24. American Express - #DailyGetaway
American Express also posted around #DailyGetaway wherein they offered special discounts
to Amex card holders.

25. SO
ANALYSIS OF
BRANDS ON
YOUTUBE
Views, Shares, Uploads, Top Video, etc...

26. Brands with the Most New Views
added an incredible 78 million views
June 2013
78,816,964
71,791,582
58,571,312 58,359,926
54,091,855
43,829,909
36,935,897 36,458,822 36,440,812
23,408,707
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000

27. Top Videos of the Month
June 2013
Samsung Mobile USA – Inside Magna Carta
Holy Grail with Jay-Z Samsung Mobile USA – One to Many with Jay-Z
Sony PlayStation– Used Game Instructional Video Dior – Secret Garden

28. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013

29. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013

30. SO
A Closer Look at
Selected Top
Brands

31. Aviation – Comparing Top Airlines

32. Evian – Baby & Me
Video Views GrowthDancing with my baby-me. Evian Live young.

33. Edmund’s – Fast & Furious Trailer
Video Views GrowthThe Fast & Furious trailer posted on Edmund’s YouTube
channel garnered many views for the brand

34. Chanel - LES BEIGES
Video Views GrowthIn one simple step and all year round, your skin reveals
the healthy glow of a day spent outdoors.
LES BEIGES: natural is a style.

35. ANALYSIS OF
BRANDS ON
PINTEREST
Followers, Pins, Repins, Boards etc

36. Sector Leaders in the United States
June 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television

37. Sector Leaders in the United States
(Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
June 2013

38. SO
A Closer Look at
Selected Top
Brands

39. Wine Sisterhood – Wine Laughs
The Metrics:

40. HGTV - Garden
The Metrics:

41. Mary Kay – Tips & Trends
The Metrics:

42. Betty Crocker – Treats For Dad
The Metrics:

43. Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding
and driving down costs by creating more efficient social media teams.
About Unmetric :
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Please contact us at
info@unmetric.com
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