Take a deep dive in to the social media metrics behind HUGO BOSS' social media efforts as it posts asipirational content around its line of luxury products.
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HUGO BOSS Social Media Analysis Q4 2015
1. HUGO BOSS
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Hugo Boss Twitter
2. Hugo Boss: Social Media Report
This report looks at how
HUGO BOSS
performed on social media between
October 1st – December 31st, 2015
3. Generate Your Own Social Media Report
This report was generated entirely by the
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9. Community Analysis
HUGO BOSS fans are mostly Young, Male and Attached. HUGO BOSS fans are largely from United States followed by
Germany.
Fan Demographics Distribution of Fans
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
0K 500K 1,000K 1,500K 2,000K
United States
Germany
Mexico
France
United Kingdom
Italy
Spain
Portugal
India
10. 0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
season 23
BOSS Womenswear 20
BOSS 20
MERCEDES AMG 17
holiday2015 17
11. Most Engaging Brand Posts
25-OCT-15, SUN 7:31PM
Winning in style. Congratulations to Lewis
Hamilton on a brilliant third World
Championship MERCEDES ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
888 43,606 1,537 1,760 Positive
09-DEC-15, WED 11:30AM
The new aviator-inspired chronograph
from the BOSS timepiece collection
10-DEC-15, THU 1:30PM
Looking for gift inspiration? Discover new
eyewear from the BOSS collection
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
554 13,837 979 691 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
539 20,018 143 389 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
12. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 20 40 60 80 100
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 50 100 150 200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
14. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
571,592 20,746 3.77% Worldwide
HUGO BOSS
@HUGOBOSS
15. Engagement Score
115
Total Proactive Tweets
198
Retweets Total
22
Replies Total
19
Favorites Total
16,342
Total Mention
8,532
Total Retweets
8,300
Response Rate (%)
0.22%
Average Reply Time (mins)
2556
BRAND TWEETS USER TWEETS
Brand Overview
20. Getting messy with @matshummels -
shooting for the latest issue of
GalaMEN #thisisboss #painting ht..
12-Nov-15, Thu 10:34AM
ENGMT. FAV. REPLIES RETWEETS
728 764 44 418
Top Engaging Tweets
Seduce the one you love this holiday
season #bossthescent
https://t.co/zTchHcnAZq
Submit your questions for World
Champion @LewisHamilton to get
them answered in our Q&A on
Saturday..
25-Dec-15, Fri 12:20PM
ENGMT. FAV. REPLIES RETWEETS
620 513 18 330
09-Dec-15, Wed 12:57AM
ENGMT. FAV. REPLIES RETWEETS
556 586 195 169
NO IMAGE NO IMAGE NO IMAGE
21. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250
0 20 40 60 80 100 120 140 160
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
22. 0 20 40 60 80 100 120
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
#thisisboss*
#asklewis*
#bosssports*
#holiday2015*
#hugoboss*
#fashion*
#fallwinter2015*
#f1*
#bossbespokebag*
#bossthescent*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
25. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
16
18
20
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text
30. Influencers
Name Followers Tweets
Vijay Mallya 5,006,528 1
Diego Torres 4,159,933 1
Lewis Hamilton 3,237,569 1
WWD 2,855,009 4
Sebastian Rulli 2,477,137 1
TOP 5 INFLUENCERS
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