Presentation of "Marketing Without Money" session at Startup Saturdays in Pune, India. The talk included tips for startups and small businesses on using content marketing to reach their target audience and attain their objectives.

1. MARKETING WITHOUT MONEY
By Unmana Datta

2. FREE (OR REALLY CHEAP) CHANNELS
 Websites
 Blogs
 Social media
 Email

3. GUIDE TO CONTENT MARKETING
1. Create good content related to your business.
2. Promote that content.
3. Close the loop: find a way to sell.
4. Rinse and repeat.

4. CONTENT MARKETING STRATEGY
1. What are your objectives?
2. Who is your audience?
3. What kind of topics will you cover?
4. What forms of content will you use?

5. OBJECTIVES
Ask yourself: “why”?
 Search results
 Traffic
 Likes
 Shares
 Press mentions
 Leads
 Sales
 Profits

6. AUDIENCE
 Where do they live?
 What do they do?
 How old are they?
 What is their income?
 What are their interests?
 Where do they hang out online?
Think of one person: your ideal audience member. This is
who you write for.

7. TOPICS
Of
Related
interest
to your
to your
business
audience

8. CONTENT FORMS
Blog posts
Website pages
Infographics
Podcasts
Videos
Slideshows
E-books
Microblogs
Photos
Newsletters

9. CONTENT FORMS
Blog posts Is your audience visual or verbal?
Website pages What’s your audience’s attention span?
Infographics Are you a writer or a talker?
Podcasts Are you a creator or an organizer?
Videos Can you be witty in 140 characters?
Slideshows Are you/do you have a good photographer or
E-books designer?
Microblogs
Photos
Newsletters

10. PARTING TIPS
1. Hire an editor.
2. Don’t be boring.
3. Be honest.
4. Be consistent.
5. Engage.
6. Start.

11. THANK YOU!
Unmana@BetterMarketing.In
Twitter.com/BetterMarketers
BetterMarketing.in/Blog