How cool would be a product designed by you and crafted everywhere by local makers, without factories and logistics? In this presentation we briefly recap the Slowd's history and show you how to hack the whole design product chain.

1. hacking design:
the pop-up manufacturing
october 6th 2013

3. 1. how we make
2. why to change
3. how to do

4. about the chain

6. “Ikea
Admits Forced Labor
Was Used in 1980s”
The New York Times, November 16, 2012

7. costs!

8. (yes, we are that smart!)

9. produce less
produce better

10. about design

13. € 200,000
(yes, thousands!)
€ 20

14. product designers

15. un-branding

17. what we have
what we need
a few designer
brand
brand brand
more designers
little companies
more products

18. unsustainable
chain
democracy
opportunities

19. so, what to do?

20. reset
clichés

21. artisans

22. 2011

27. the first
website

28. yeah!
it could be
a company,
our company!

29. learn and iterate

34. 2011-13 “analog” Alpha
11/2 year
96 designers
46 craftsmen
16 products
2013 Beta launch

37. spread, share, study!

39. Awards
selected for
Index 2013
finalist
2014 nomenee
invited and featured

40. fuorisalone
2013
15.000 visitors
14 designers
10 artisans
3 fablabs
2 musicians

41. and a lot
of good people

42. so, what’s the
lesson?

43. collaborate
share
open

45. People
Artisan
Designer
Artisan
People
People
Artisan
the power of P2P

46. sustaining
local economies

47. designed here
and crafted by
local makers everywhere
without
factories and logistics
by people

48. the zero-mile
design
paradigm

49. Falegnameria Minarini
prodotto: Artegol
design Marco Rossi
n° pezzi
prezzo
1
89 €
Ordina qui
?
vedi recensioni (8)
altri prodotti
di questa azienda: 4

50. concept
design
submission
designer
OPEN DESIGN
slowd
COPYRIGHETED
DESIGN
TECHNICAL COMMUNITY
CURATION
community
co-design
green light
prototyper
PROTOTYPIG

51. slowd
partecipa
persone
aiuto
iscriviti | login
Progetti
?
TUTTE
NOTIFICHE PROGETTO
?
25/12 13:30 a.m.
Marino vorrebbe adottare il tuo concept
Nuove funzionalità
Antonio ha revisionato il tuo concept Albet
Antonio ha commentato il progetto
Vendite del mese, statistiche disponibili
25/12 13:30 a.m.
Antonio ha commentato il progetto
25/12 13:30 a.m.
25/12 13:30 a.m.
25/12 13:30 a.m.
25/12 13:30 a.m.
Project name
Matching
Project name
Prototipo
Esecutivi
Vendite
?

52. concept
design
submission
designer
OPEN DESIGN
slowd
COPYRIGHETED
DESIGN
TECHNICAL COMMUNITY
CURATION
community
co-design
green light
prototyper
PROTOTYPIG

53. designer
ENGENEERING
partner sales
projects
marketplace
BUY LOCALLY
artisans
people

54. it also works
before selling a single
product

55. 1
concept
design
2
prototyping we have a
engineering
3
licenses
99€
LICENSE
free /
premium
plans
designer
65%
30%
5%
29€/
prototype
prototyper
via e-commerce
partners
via local artisans
10%
5%
artisans can make

56. cost per
product unit
Retail
Marketing
Distribution
Manufacturing
Slowd
Industry

57. the models

58. 1. closed product
10% to the
designer
slowd
5% to the
prototyper
20% max
markup
local buyer
earns
by making
local artisan

59. fair and innovative,
sustainable.
is it enough?

60. 2. closed/shared product
artisans
buy product
“licenses”
sell
shared revenues
community
slowd

61. the more you
share, the more
you’ll get
p2p licenses

62. 3. shared product
open
license
sell
artisans
shared revenues
community
slowd
DIY

63. models are not
mutually exclusive

65. fast lean processes and sustainable growth
20
16
US
A
rs
U
he
15
Ot
20
UK
ly
14
Ita
20
be
20
13
milestones
/ launches
ta
E
co
-
de
sig
n
sh
pr ared
od
uc
ts
platform
development

66. BE
TA
shop
slowd
partecipa
ita | eng
Design a
Km Zero
Slowd connette designer e aziende artigiane per rivoluzionare il modo di produrre e distribuire nuovi prodotti.
Come funziona?
Fatti a mano
ogni volta
come un pezzo unico
Shop
persone
aiuto
iscriviti | login

67. TA
BE
shop
ita | eng
Categorie
Accessori
slowd
Editor Picks
Sedie
partecipa
persone
Kit/Downnload
Mappa
Tavoli
Contenitori
Sgabelli
aiuto
iscriviti | login
Cerca
Download
Kit
DIY
shop launch
october 2013
Join
Bartleby
Bartleby
SMART
DESIGN
Desky
Woorope
NEW
JohnnySeré/poltroncina
Stecchino

68. thank you!
(and MAKE something! )
Andrea Cattabriga
discover more at
slowd.it
andrea@slowd.it
@andrecatta
write to
ciao@slowd.it
twit to
@slowdit