Sourcing Candidates Using Mobile Technology

1. Mobile Recruiting
Kevin Crews
Training & Recruiting Specialist
AIRS – An ADP Company
kevin.crews@rightthinginc.com
The global leader in recruitment training.

2. About AIRS®
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AIRS® started training recruiters in 1997; first certification course in
1999
We now offer over 35 classes including 7 industry-recognised
certifications: CIR, ACIR, CDR, CSSR, PRC, CSMR and ECRE
Courses include focus on sourcing, social media, industry-specific
verticals, global, and more
Corporate training classes, in-person public classes, online classes
AIRS Academy, AIRS News, AIRS Power Break Series, and the
AIRS Sourcing Report
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AIRS 2011. All rights reserved

3. Questions for you…
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What type of device are you using?
 Android™, iPhone®, Windows®, Blackberry®, other?
 Tablet?
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How do you use your device?
 Browse the web? Maps? Games? Social Media?
 Talk? Text? Pictures? Shopping?
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What about your company?
 Mobile enabled website?
 Web App?
 Job App?
AIRS 2011. All rights reserved

4. Source: Our Mobile Planet
AIRS 2011. All rights reserved

5. UK Mobile Statistics
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51% use their phones as a primary internet connection
92% of the UK own a mobile phone, 60% are smartphone
users
By 2017, 97% of UK users are projected to own a mobile
phone
Smartphone ownership and mobile internet access and usage
has doubled since 2010
98% of text messages are read, compared to 22% of
emails, 29% of tweets and 12% of Facebook posts.
SMS / Texting is the most popular form of communication
SMS Marketing campaigns are opted out less than 5% of the
time
AIRS 2011. All rights reserved

6. Global Mobile Statistics
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4.2 Billion phones in use globally
 1.08 Billion are smartphones
 3.05 Billion are SMS enabled
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By 2014, mobile Internet usage is estimated to take over
desktop Internet usage
91% of mobile Internet access is to socialize
 Compared to 79% on desktops
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50% local searches are performed on a mobile device
48 million people have cell phones, but no electricity
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AIRS 2011. All rights reserved

7. Authenticity, Transparency & Interaction
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Three things that are essential to communicating with
talent in a Social and Mobile world.
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Social Media forces companies to show the reality
behind the scenes.
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Interaction with recruiters and decision makers.
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A more realistic understanding of what it’s like to work for
a company.
AIRS 2011. All rights reserved

10. Why is Mobile Important in Recruiting Now?
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2013 Google ranking changes for sites that are not
optimized for mobile.
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Last year's mobile data traffic was nearly twelve times
the size of the entire global Internet in 2000.
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Average smartphone usage grew 81% in 2012.
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By the end of 2013, the number of mobile-connected
devices will exceed the number of people on earth, and
by 2017 there will be nearly 1.4 mobile devices per
capita.
- Source: Cisco® Visual Networking Index 2013
AIRS 2011. All rights reserved

11. Why is Mobile Important in Recruiting Now?
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Today’s graduates are miles ahead of the employers in using
career websites, social and professional networks as well as in
their open mindset for smartphone usage.
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Globally, only 110 out of 694 employers surveyed have a mobile
career website or app.
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The mobile revolution is imminent. The majority of job seekers
are ready and waiting to get started today, however employers
are only slowly giving mobile access to jobs and careers.
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Employers who do not go multichannel may miss out more than
they think. A lagging online and mobile recruitment strategy can
erode the employer brand.
- Source: Potentialpark OTaC 2013
AIRS 2011. All rights reserved

12. Why is Mobile Important in Recruiting Now?
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7 out of 10 people already search for jobs via mobile
devices and 3 out of 10 have already applied for a job
via a mobile device.
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72% of job seekers want to receive career opportunity
information on their smartphone
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84% of job seekers think job organizations should have
mobile-friendly sites
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86% of job seekers who have a smartphone say they
would use it to search for jobs
- Source: SimplyHired ®
AIRS 2011. All rights reserved

13. Barclays
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Save up to twenty searches for favourite positions
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Set alerts and email jobs for later application
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Automatic text and email updates
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Search by location and via map interface
AIRS 2011. All rights reserved

17. Barclays Msite
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19. A Few More Things to Consider
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80% of smartphone users don’t leave home without their
device. (Source: Google®)
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Smartphones have become so important to consumers that
33% would rather give up TV than their smartphone.
(Source:Google)
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Social networking is a more important feature of mobile now
than voice calls & drives between 30- 55+% of traffic (Source:
Mobile Marketing Association®)
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91% of all U.S. citizens have their mobile device within reach
24/7. (Source: Morgan Stanley®)
AIRS 2011. All rights reserved

20. Msites vs. Apps
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What’s the difference?
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Msite Builders
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App Builders
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Consumers spend an average of approx. 2.5 hours per
day on smartphones and tablets. 80% of that time is
spent inside apps and 20% is spent on the mobile web.
- Source: Flurry Analytics
AIRS 2011. All rights reserved

21. Created by MDG Advertising®
Source: MDG Advertising

22. Msite Builders
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DudaMobile
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bMobilizedSM
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Mobeezo
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Octomobi
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MobilizeToday
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Copyright © 2013 ADP, Inc.

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Copyright © 2013 ADP, Inc.

31. How To Build A FREE App
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AppmakrSM
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The App Builder
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iBuildApp®
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Conduit®
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Shoutem
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Magmito
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38. KPMG Go - App
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Copyright © 2013 ADP, Inc.

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Copyright © 2013 ADP, Inc.

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43. Apps for Sourcing
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Bing® for Mobile
Yandex
Yatedo
Ambient Apps (Geo-Social Discovery)
 Banjo
 Highlight
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About.me
Twitter
Lanyrd
Copyright © 2013 ADP, Inc.

44. Bing Mobile
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iPhone, Android, Blackberry, iPad®, Windows Phone
Easily send results to email, SMS, or Facebook®
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AIRSCopyright © rights reserved
2011. All 2013 ADP, Inc.

45. Yandex for iPhone & Android
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OK, so it’s in Russian, but
the search functionality
works just fine!
AIRS 2011. All rights reserved

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47. Yatedo
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Free People Search Engine
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For iPhone
AIRS 2011. All rights reserved

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49. Banjo
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This app taps into data and shows you where people are and what
they’re saying, doing, based on their check-ins or geotagged tweets
iPhone, Android
AIRS 2011. All rights reserved

50. Highlight
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If someone standing near you that also has Highlight, and you have
a common interest their profile will show up on your phone.
iPhone, Android
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53. About.me®
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Can search tags/skill sets of viable candidates
iPhone
AIRS 2011. All rights reserved

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55. Twitter
recruiter near:london within:25mi
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57. Lanyrd
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There is an app for that – iPhone/iPad
 Mobile friendly for other devices – m.lanyard.com
AIRS 2011. All rights reserved

69. AIRS Sourcing Report App!
AIRS 2011. All rights reserved

71. AIRS Resume Search - Mobile
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http://bit.ly/AIRSResumesMobile
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Benefits
 Integrated “Home” shortcut icon – from any mobile browser
 Works on any phone w/Mobile Browser
 Flexible Search - Opens resumes in new Browser tabs
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AIRS 2011. All rights reserved

72. AIRS Resume Search - Mobile
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AIRS 2011. All rights reserved

73. AIRS Resume Search - Mobile
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AIRS 2011. All rights reserved

74. Thank You
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Email: Kevin.Crews@rightthinginc.com
 LinkedIn: www.linkedin.com/in/kevincrews1
 Twitter: @kevincrews
 Mobile Number: +1.815.302.8629
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AIRS Public Certification Classes in London
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December 9 and 10
BOGO
Call John MacDonald in USA +1.800.466.4010 x11512
International #800 - 0800-160-1438 x11512
OR Email: John.MacDonald@rightthinginc.com
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Cust. Service: cs@airs.rightthinginc.com
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Presentation: http://bit.ly/mobileukrec