Social Marketers Summit | CZ 2010

1. 1 Social Games ThorbjörnWarin , Head of Marketing wooga

2. > Social Gaming> wooga> Business Opportunities 2

3. > Social Gaming> wooga> Business Opportunities 3

4. 4

5. Games are forgamers 5 everyone Playing games is a core human desire,like listening to music or reading stories But gamers represent only a small partof those who like playing games (=everyone)

6. The Age of Facebook 6

7. 500m unique users per month Photo sharing #1 site by time spent 250m per day 70% use apps 7 Video Mobile

8. 8 550,000 apps & games Only 250 (0.05%)have over 1m MAU

9. Virtually all top Facebook games developers are social games specialists 9 Data: Aug 2010; Source: AppData.com

10. And the money…? 10 Freemium Virtual goods Ad funded Data: Aug 2010; Source: AppData.com

11. Social Gaming companies 11 THQ Stock value $241m Playfishpricetag $400m Ubisoft Stock value $639m Playdompricetag $763m EA Stock value $5,15b Zynga est. value $5,00b

12. > Social Gaming> wooga> Business Opportunities 12

13. wooga – world of gaming 13 Localization & Emotional Attachment

14. Brain Buddies 14 Releasedsummerof 2009 +10 million total uniqueplayers Monetization = t-shirtshop Most popular „braingame“ on Facebook

15. Bubble Island 15 ReleasedFebruary 2010 AwardedBest Social Game in August 2010 Monetization = extra boosters, „save points“ Emotional engagementkeytosuccess

16. 16 Released May 2010 +3 million MAU andgrowing Monetization = virtualgoodsandboosters

17. 17 Released May 2010 +3 million MAU andgrowing Monetization = virtualgoodsandboosters

18. Localize! 18

19. 19 FrontierVille Restaurant City Monster World

20. 20 LocalizationChecklist [✔] Support different character sets ( accents, umlauts, etc ) [✔] Support different languages within the game ( XML-file ) [✔] Certain languages are wider( english +50% ) [✔] No text embedded in images [✔] Localize customer care [✔] Localize fan page posts [✔] Localize payment [✔] Localize virtual goods

21. > Social Gaming> wooga> Business Opportunities 21

22. Business opportunities: brands 22 Usesocialgamestogrowyourown Facebook presence Targetedoffers Integrated offers

23. Business opportunities: marketers and affiliates 23 „SocialAffiliateNetowrks“ Performance baseddirectresponsemarketing

24. 24 Thanks! wooga.com/jobs (+20 open positions!) tw@wooga.com