27. Stories
Inform, so you don’t have to experience it yourself.
Are a rehearsal of life itself
# Connect
# Share values
# Share knowledge
# Put things in the right perspective
# Give direction (and make it easier to choose)
# Stimulate action
# Heal
33. Second Third
1st person
person person
view
view view
Past Present Future
34. 1st person view
"I could picture it. I have a rotten habit of picturing
the bedroom scenes of my friends. We went out to
the Cafe Napolitain to have an aperitif and watch the
evening crowd on the Boulevard."
35. 2nd person view
"You are not the kind of guy who would be at a place
like this at this time of the morning. But here you are,
and you cannot say the terrain is entirely unfamiliar,
although the details are fuzzy.”
36. 3nd person view
“The crowd started to move to the music, as the
rhythm got stronger and swept them up…”
54. Transmedia storytelling
A transmedia story unfolds across multiple media
platforms, with each new text making a
distinctive and valuable contribution to the
whole. In the ideal form of transmedia
storytelling, each medium does what it does best
– so that a story might be introduced in a film,
expanded through television, novels, and comics;
its world might be explored through game play or
experienced as an amusement park attraction.
(Jenkins, 2006)