Digital marketing has seen phenomenal growth in the last decade, and it continues to keep growing. Several new trends and innovations have started emerging in this field, and it is essential to keep track of them to plan our businesses accordingly.

1. DIGIELEPHANT
NEWSLETTER
DIGITAL
MARKETING
As 2019 approaches, the digital
marketing landscape that
encompasses SEO, social media,
PPC, content marketing and more is
witnessing a dramatic shift.
There may have been a time when
you could’ve dismissed artificial
intelligence as gimmicks from the
latest blockbuster science fiction
film, but that time is long gone.
DIGITAL MARKETING
TRENDS FOR 2019-2020
Digital marketing has seen phenomenal growth in the last decade, and it continues to keep
growing.
Several new trends and innovations have started emerging in this field, and it is essential to
keep track of them to plan our businesses accordingly.

2. Marketing is an old strategy of connecting with the audience with
the right intentions and at the right time. Today, we get to do this
via several means, one of which is digital marketing.
Digital marketing refers to advertising about the product or service
through digital channels such as search engines, websites, social
media, email, and mobile applications. It encompasses all
marketing efforts that use the internet as their medium. While the
basic ideas of marketing remain the same, new tactics have arisen
these years to make digital marketing more powerful. Like SEO
optimization, customer acquisition, retention, engagement, social
media use, search advertising and what not. The companies have
joined the race of gaining maximum customers and profits through
such strategies and its time that the rest of them should too take
this step.
FOLLOWING IS
THE DIGITAL
MARKETING
TRENDS FOR 2019-
2020

3. #1 LIVE VIDEO
STREAMING
Live streaming the video is the latest trend of
approaching the audience more directly.
It provides the necessary insights to the
customers about the reality of the company and
makes feel more connected.
The social media influencers, celebrities
including musicians, actors, sportspersons, etc.
have taken up this method to reach their fan base
and interact with them directly.
#2 VIDEO MARKETING
Video marketing has risen up these years as many internet platforms provide the option for sharing videos online. Many
companies have adopted this strategy and got successful results in social sharing opportunities and excellent investment returns.
Video advertising provides the customers with a different way of connection and has proven to influence customer decisions by
a considerable percentage. Many brands have already started releasing videos on mobile apps like Hotstar, and Amazon.

4. #3 CHATBOTS
Chatbots are the “employees” who keep a check on who comes and leaves the website and provides assistance to them.
These are the specialized form of software which communicates with the users naturally on behalf of the company.
Communication occurs mostly through chat windows, but verbal interaction is also possible.
They are extensively used by many companies for services like shopping assistance, website browsing guidance, self-service,
accessibility, etc.
#4 NEXT-GEN SEO
With many updations going in the search engine sector, the SEO algorithms have changed which has also affected the search
results of the users. The new algorithms provide more specific search results which cater to the user’s needs and requirements
and removes any irrelevant information from the screen.

5. #5 VOICE-POWERED SEARCH
The smartphones and smart devices now come with a new feature of voice assistance. Google, Alexa, Siri, etc. are some
examples of how technology has started interacting with us. From reading a text out loud to doing the tasks for the user, this
feature has brought immense excitement to the users.

6. #6 VIRTUAL AND AUGMENTED REALITIES
We already have come across Virtual Reality and Augmented Reality (AR and VR) through games like Pokemon Go. VR is
basically a three-dimensional video streaming that makes us feel our presence in it. While in AR, we merely watch the video but
feel like it’s happening in front of us.
Such innovation is useful to attract potential customers, and give them the feel of the product while they are sitting in their homes.
#7 ARTIFICIAL INTELLIGENCE
Artificial Intelligence overlaps with many features combined together, like voice assistance and chatbots. Alexa, Siri work on this
concept and they not only provide excellent customer service but also works on behalf of the users and follows their orders just
like a human assistant. This computer or robot works on the principle that it gathers facts about a situation through sensors and
human input and improves the future experiences for the user. It can perform a task which usually requires human intelligence,
and hence, it is named as artificial intelligence.
New year’s bring new opportunities to work and adopt new things and become an improved version of ourselves. The same
should be applied to our business. Taking up new strategies of marketing, especially digital marketing, is good as it will only work
for the growth of the company. Hence, if you haven’t still considered these trends, you should now!
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