4. Campaign. method.
- We recommend some basic paid techniques that we can use to amplify our owned
media and help us win more earned media.
Our target audience is most active and engaged in:
- Social media (mostly in Facebook)
- Various beauty related websites & blogs ( www.elle.gr , www.madamefigaro.gr ,
www.queen.gr , www.missbloom.gr , www.themuseandtheladybug.gr etc )
21. Campaign. Facebook report.
Facebook Video Campaign | Target : Clicks
Campaign Period Basic KPI Creative Impressions Clicks CPC
Video-Click Site 1st week 7-13 May clicks Video 83,871 1,087 0.11 €
Video-Click Site 2nd week 14-20 May clicks Video 82,003 1,079 0.12 €
Video-Click Site 3rd week 21-27 May clicks Video 89,291 1,143 0.11 €
Video-Click Site 4th week 28 May -3 June clicks Video 88,633 1,072 0.12 €
Total 343,798 4,381 0.11 €
Facebook Promoted Post | Target Post Engagement
Campaign Period Basic KPI Creative Impressions Engagements CPA
Promoted Post 1st Week 7-13 May Engagement Post 27,686 938 0.13 €
Promoted Post 2nd Week 14-20 May Engagement Post 27,502 1,029 0.12 €
Promoted Post 3rd Week 21-27 May Engagement Post 60,397 1,957 0.13 €
Promoted Post 4th Week 28 May-3 June Engagement Post 96,951 2,900 0.17 €
Total 212,536 6,824 0.15 €
22. Campaign. Facebook report.
Facebook Carousel Campaign | Target : Clicks
Campaign Period Basic KPI Creative Impressions Clicks CPC
Carousel -Click Site 1st Week 7-13 May clicks Carousel 39,575 1,292 0.08 €
Carousel-Click Site 2nd Week 14-20 May clicks Carousel 45,431 1,244 0.08 €
Total 85,006 2,536 0.08 €
InstaStories | Target : Clicks
Campaign Period Basic KPI Creative Impressions Clicks CPC
Instastories 2nd week 14-20 May clicks 159,366 733 0.26 €
Instastories 3rd week 21- 27 May clicks 237,160 945 0.33 €
Total 396,526 1,678 0.30 €
Facebook Canvas Campaign | Target : Clicks
Campaign Period Basic KPI Creative Impressions Clicks CPC
Canvas 3rd week 21-27 May clicks canvas 55,279 406 0.37 €
Canvas 4th Week 28 May-3 June clicks canvas 59,190 395 0.38 €
Total 114,469 801 0.37 €