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Marketing challengers 2011 presso
1.
Marketing Challengers 2011
IMC campaign - Toyota Presenters: Pakawat Kietisaksopon Melvin Fernando
2.
3.
Stage 2 A)
IMC Tools – promotion mix Celebrity endorsers Event & Cause sponsorship Trade promotions Online marketing Personal selling Guerrilla marketing Public Relations Advertising IMC Tools
4.
5.
Media planning schedule
6.
Return on Investment
(ROI) - Cost analysis - Budget allocation
7.
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