Tri Synergy Marketing SEO Presentation on behalf of Highbury College, Portsmouth - Networking event.

1. www.trisynergymarketing.co.uk Reaching for the future today Search Engine Optimisation Workshop By Natalie Gidney on behalf of Highbury College T: 023 9248 0082 team@tri-synergy.co.uk

3. How Search Engines work

4. Workshop exercise – keyword research!

5. 5 common SEO mistakes

7. The Basics Number of search results for the search query Known as Natural Search Results or Organic listings Known as Sponsored links or PPC or CPC advertising

8. So where do I start? Define what keywords you wish to use Keyword - A term that you type into a search engine to begin an online search. Keyword research - Free tools available https://adwords.google.co.uk/select/KeywordToolExternal

9. 5 common SEO mistakes Don’t ‘Keyword stuff’. Pages no longer exist on your website? Changed the address of an existing web page? Link building – Be careful of ‘Link Farming’ 5. Changing your SEO too soon.

10. www.trisynergymarketing.co.uk Reaching for the future today If you would like to know how your website is performing on search engines for certain search terms relevant to your business... Email me on natalie@tri-synergy.co.uk for a free SEO report! T: 023 9248 0082 team@tri-synergy.co.uk