Mobile technology can enhance events in several ways. Attendees now expect to access information on their mobile devices. Mobile apps can provide dynamically updated schedules, maps, speaker bios and more in a more engaging, personalized format than printed materials. Event planners should leverage mobile to enrich the audience experience and drive meaningful connections with attendees through their brand.

1. mobile for events

2. hi. @trevorroald mobro.co/trevorroald

3. agenda first. what is mobile for events next. what in it for you then. q & a – #ecv11 experience

4. planners thoughts on mobile

5. fear... anxiety... excitement... uncertainty…

6. what is mobile

7. mobile is a unique channel … and been around a long time.

8. what mobile looks like today Smartphone & Tablet Apps Text Messaging Mobile Web

9. what makes mobile unique?

10. it’s about experience … but it’s not what you think...

11. it’s the internet in your pocket.

12. it’s about an individual

13. making meaningful connections

14. with your brand.

15. what makes mobile unique for events?

16. 87% of attendees have a mobile device

17. mobile enhances connection to content printed guide mobile app real-time (dynamic) x searchable x multimedia x social x messaging x polling x surveys x personalized x year-round x printed guide mobile app schedule x x speakers x x venue info x x maps x x ads x x abstracts x x attendees x x real-time (dynamic) x searchable x multimedia x social x messaging x polling x surveys X personalized x year-round x schedule x x speakers x x venue info x x maps x x ads x x abstracts x x attendees x x

18. mobile enriches event experience

20. q&a

21. how can you leverage mobile? thank you.