Internet marketing works well but you need to use the right strategies to make sure that the time and effort you spend on your internet marketing is rewarded.

1. Internet Marketing Strategies
That Work
Internet marketing needs strategies otherwise you can wander
around aimlessly, thinking that you’re doing the right things when
you’re not.
Some internet marketing strategies are evergreen, others come
and go.
So what strategies should you use to make sure that the time you
spend is well spent?

2. Internet Marketing Strategies
That Work
SEO (search engine optimisation)
This is basic to almost all internet marketing that you do.
In the early days of the web, it could be spammy but that rarely
works any more (and if it does. it’s usually short term).

3. Internet Marketing Strategies
That Work
If you’re using WordPress, install a plugin such as Yoast’s
WordPress SEO. That’s kept up to date (you’re reminded about
this with the seemingly countless revisions that you’re nagged to
download!) and offers lots of help to keep you on track – the traffic
light coloured content analysis section is more than enough to help
optimise your pages in all but the most competitive niches.
If you’re not using WordPress then take the time to find a simple,
up to date, SEO guide. Read it and follow its suggestions.

4. Internet Marketing Strategies
That Work
Content for your website
Content is what keeps the web going.
The internet has an almost insatiable appetite for it.
Which means that you need to keep creating content for your
website – it’s a bit like being on a treadmill or running on a hamster
wheel.

5. Internet Marketing Strategies
That Work
Generally speaking, the quality of your content counts. Google has
so many pages that it can analyse, it knows when you’re writing
good stuff and when you’re just regurgitating junk. Sure, it doesn’t
read every word but its computers know what a well structured
sentence is and what they need to check for to determine whether
or not your content is worth showing in the search results.
You don’t have to write A-grade English but you do need to be able
to string words together in such a way that they make sense and
read well.

6. Internet Marketing Strategies
That Work
If you create content in much the same way as you would write an
email or a short message to a friend, you’ll be fine.
If you decide to do a dictionary search (or worse still, a thesaurus
search) to come up with seemingly impressive words that you don’t
really understand then that’s a dumb move.
Visualise the person who will be reading the content you create.

7. Internet Marketing Strategies
That Work
And – especially for your first few pieces – read it back once you’ve
written and before you press the “publish” button.
Ideally read it out loud as that’s where you’ll pick up the places that
don’t read well or make total sense.

8. Internet Marketing Strategies
That Work
Contribute to discussions
Discussions are taking place all over the web – on websites like
this (where the discussion can be one-sided or it can continue in
the comments section), on forums, in places like Facebook and
Twitter and on specialised sites like Quora and Yahoo! Answers.
You don’t have to be an expert to contribute to a discussion but it
does help if you know something about the subject – there’s
nothing worse than someone who chimes in to a discussion with
some meaningless gibberish in the hope of getting some attention
or increasing their post count or some other underhand motive.

9. Internet Marketing Strategies
That Work
The best rule of thumb here is that if you’re got nothing good to
say, don’t say anything.
But equally there’s no point in hiding away if you do know
something about the subject.
Take a bit of time to read the original question – rather than doing
what so many help desks do and answering the question you
would have preferred the person to ask – and contribute something
useful.

10. Internet Marketing Strategies
That Work
Treat discussions in the same way you would if you were talking to
the person face to face.
Which for most people, most of the time, means not starting an
argument!
Online, I think it’s better to err on the side of being understated. But
that doesn’t mean you can’t have an opinion, even if that opinion
isn’t mainstream.

11. Internet Marketing Strategies
That Work
Just be aware that it’s easy for things to get misconstrued online so
choose your words carefully and – as with your own website
content – take the time to read through your reply before you send
it.

12. Internet Marketing Strategies
That Work
Videos
You’ve only got to check out the search results for almost any
query to spot that videos crop up regularly in the results.
That’s not because Google own YouTube.
It’s because people like watching videos.

13. Internet Marketing Strategies
That Work
Much the same way as the majority of people prefer watching
television to listening to the radio or reading a book.
And, yes, I know that’s a bit rich coming from someone like me
who prefers to create written content.
But videos are definitely a big section of the online market and if
you don’t include them as one of your internet marketing strategies
then you’re missing out on a large section of the market.

14. Internet Marketing Strategies
That Work
Your videos don’t need to be fancy – most of the ones I create are
slide show style with me reading the slides – but they should
contain good quality content so that your viewer is informed.
There’s nothing worse than watching a video where it’s apparent
that the person didn’t take the time to check or rehearse what
they’re talking about. A few “ums” and “errs” are fine. But watching
someone’s mouse cursor hunt around the screen before they
eventually click the most obvious link in existence isn’t fun.

15. Internet Marketing Strategies
That Work
Nor is watching someone laboriously (and slowly) type out a
search phrase that is already completed in the drop down list that
they’d notice if they weren’t concentrating so hard on recording the
video.
So make sure that you respect your viewers time.

16. Internet Marketing Strategies
That Work
You’ll be rewarded with longer viewing times and probably more
subscribers to your channel. And a higher chance that your viewers
will be more inclined to click the links that you’ve asked them to
click.
So it’s win-win providing you treat your viewers with respect.

17. Internet Marketing Strategies
That Work
Home in on your strengths
This is maybe the most important strategy yet it’s one that is
regularly ignored.
Your strengths really are your strong points.
That means you need to keep with them.

18. Internet Marketing Strategies
That Work
That way you’ll be following a direction that you enjoy – which will
come out in the content you create and how you create it.
You already know that – if someone is really enthusiastic about a
subject, it’s very difficult to ignore their enthusiasm.
Follow that same direction in your internet marketing and your
enthusiasm will spill over into all the content you create and will be
picked up by the people who read and watch what you have to say.

19. Internet Marketing Strategies
That Work
Get help when you need it
You’re not alone!
And there’s an almost 100% chance that whatever challenges
you’re facing in your internet marketing have been faced – and
overcome – by thousands of people before you.

20. Internet Marketing Strategies
That Work
Even if it seems as though they’re unique to you (especially when
the searches you use to try to find the answer stubbornly refuse to
co-operate).
There are a few ways you can get help and they depend to a very
large extent on your personality and also how much time you’re
prepared to spend searching for the answers and filtering the less-
good strategies you encounter from the ones that actually work in
the real world.

21. Internet Marketing Strategies
That Work
One way to get help is to coach yourself – that’s not as difficult as it
sounds (hint: you’ve been doing it almost all your life in various
areas) and if you use a program like this one as the basis then you
can fast track yourself or at the very least drill down to where you
need more help.

22. Internet Marketing Strategies
That Work
Another option is to join a specialist program such as my
affiliate marketing training. That will help fast track you and offers
the added benefit of individual help as and when you need it.

23. Internet Marketing Strategies
That Work
Or you could go the whole hog and get one-on-one help tailored to
your exact needs. That’s not for everyone and I’d strongly suggest
that you go through at least one of the other options beforehand so
that you know more about yourself and where you want to get to.
Whatever path you decide, make sure you dedicate enough of your
time and energy to it so that you’ve got a better idea of how it can
work for you.

24. Internet Marketing Strategies
That Work
Resources
● D-I-Y coaching
● Affiliate marketing training
● Personalised coaching