Tradeshift CEO Christian Lanng took the stage in Orlando, Florida at ProcureCon on February 23, 2016 to discuss procurement, digital disruption, and why the two go together now more than ever.

1. Future of Procurement
Christian Lanng CEO, Tradeshift
February 2016

2. What does the death of a
market leader look like?
2

3. Shaving & Men's Grooming:
$13bn industry
3

4. Controlled by one brand
4

5. Then this happened...
5

6. 6

7. Cost to produce: $4,500
Time to produce: 1 day
Youtube views: 22 million
7
Dollar Shave Club Launch

8. Dollar Shave Club’s
market position 3 years later?
8

9. 9
No.1 Online + No. 2 Overall
Dollar Shave Club
52.9%

10. How did this happen?

11. 11
Traditional Procurement Job:
Acquire the right goods at the best price,
quality, location and time

12. It took the incumbent brand more than
24 months to react to Dollar Shave Club
12

13. Do you think their initial
reaction was better or
cheaper?
13

14. Could any company in this room
have reacted in less than 24
hours for less than $5000?
14

15. | Confidential
Without agility you will lose
15

16. What’s happening today?
16
• Exponential Innovation
• Hyper Competition
• Unpredictability

17. From efficiency to responsiveness.
From hierarchies to networks.
From controlling to empowering.
From offices and office hours to working anytime and anywhere.
From “customers and partners” to “communities and ecosystems”
17
Organizations are Changing

18. 18
Innovation is a High Priority
98%
62%
33%
30%
32% 35%
8
%
Innovation will become a more important
competitive differentiator in our industry in the next 5
years
Creating disruptive innovation is an important
part of our business strategy
Our company has the right KPIs, processes and
incentives in place to meet its innovation goals
strongly agree neutral disagree/strongly disagree
1%
1%

19. 19
The Chief Procurement Officer is
now the Chief Agility Officer

20. Savings As A Service
20

21. Value As A Service
Agility As A Service
Top-line growth As A Service
21

22. We build software for the
future of procurement

23. ● Collaborative and agile
● Real value for supplier participation
● Apps enable new business processes
instantly for whole supply chain
● End-to-end transparency and analytics

24. What could have happened instead
in the case of the leading shaving
brand?

25. | Confidential25
“Dollar Shave Club is a
strategic risk to our
business and we need
to act now!”
-Tina, BigShave CEO

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30. Thank you!
email: chl@tradeshift.com
twitter: @christianlanng
learn more: tradeshift.com