The 10 Must Know Business Trends For 2016

1. Must Know
Business Trends
For 2016

2. Welcome…
• Relax
• Enjoy – eat, drink, connect,
• Be Open – take notes, ask how?
• Respect – phones
• Participate – share
• Contribute & Win…

3. Who is PROTRADE United?
We believe in a united effort and collective knowledge
to help you find an even better way to run your
business…
Trade specific solutions in…
• Strategy – income, cash-flow, profitability, team development
• Accounting – structure, tax minimisation,
• Marketing – online & offline
• System Integration – streamline IP into the cloud & protected

4. Why PROTRADE United?
Ultimately for two reasons…
1. To give you the luxury of an unhurried life
2. To raise the standards of trades and related
service businesses around Australia

5. What are you looking forward
to in 2016?

6. What are you apprehensive
about in 2016?

7. What is a ‘trend’?
Noun: A general direction in which something is developing
or changing…

8. What are you observing?

9. Change…are you prepared?

10. The Great Horse Manure Crisis…

11. The Great Horse Manure Crisis…

12. New York - 1913

13. What will your industry be
like in 5/10/20 years?

14. Where are your thoughts?

15. What happens if you stand still?

16. What happens if you stand still?

17. 1. Technology – adapt or die…
Over 2.2 million people
affected

18. 1. Technology – adapt or die…
• Automation
• Offshoring
• Where do the ‘leave behinds go?
• Upskill or regress – a simple choice
• Millenialls will drive a mobile mentality

19. 1. Technology – adapt or die…
Labour/Manual
Skills
Executive/Lead
ership
The Danger ZoneUpskill

20. 1. Technology – adapt or die…
Your ACTION
• Embrace it
• Learn it – head out of the sand
• Upskill – leadership, strategy, execution,

21. 2. Baby boomers retiring
• More businesses for sale
• Top talent pool is getting smaller
• Hiring to become more difficult
• Millennial’s matter

22. 2. Baby boomers retiring
Your ACTION
• Prepare for opportunities (learn about
acquisitions)
• Cerate a workplace that breeds loyalty
• Understand your people

23. 3. Virtual anything…
• Office space – no longer
• Freelancers – the Uber economy
• Less company risk
• Greater competition – lower overheads
• Greater opportunity

24. 3. Virtual anything…
Your ACTION
• Understand who your REAL competition
is
• Embrace offshoring
• Be profit driven

25. 4. Building communities vs. sales
& marketing
• Connecting customers
• Human connection remains most important
• Virtual communities
• Authentic ‘word of mouth’

26. 4. Building communities vs. sales
& marketing
Your ACTION
• Understand the ‘human needs’
• Connect your clients/customers
• Be a hub/network
• Reward loyalty

27. 5. Direct mail is back…
• Digital marketing ‘clutter’
• Refreshing
• Higher calls to action
• Personalised & value add

28. 5. Direct mail is back…
Your ACTION
• Build your ‘tactile’ collateral
• Mix online with offline
• Be unique
• Be consistent – little and often

29. What has been valuable?

30. 6. Flattened hierarchy…
• Boss vs. Staff is outdated and counter
productive
• Strong philosophies, inspiring values
• Coach & Team is refreshing, engaging and
effective
• Invest in mentoring and personal growth
• Continual training breed loyalty

31. 6. Flattened hierarchy…
Your ACTION
• Lose ‘staff/boss’ mentality – TEAM
• Everyone contributes
• Become a better leader – skills/mindset
• Build your leadership team
• Create a learning/training environment
• Build succession from within

32. 7. Social and environmental
consciousness/responsibility…
“We do not inherit the
earth from our
ancestors; we borrow
it from our children.”

33. • Purpose & profit
• Teaching people how to fish – away from
dependency
• Being a part of something bigger than
self
7. Social and environmental
consciousness/responsibility…

34. 7. Social and environmental
consciousness/responsibility…
Your ACTION
• Look for a ‘cause’ to contribute to
• Involve your team
• Leave a legacy – make an impact
• www.buy1give1.com

35. 8. The Visible Expert
• Content Marketing
• Educating/give vs. selling
• Higher referral rates
• Greater conversion rates
• Increased repeat business

36. 8. The Visible Expert
Your ACTION
• Think BIG, start small
• Embrace video as a medium – then
leverage
• Give – don’t sell
• Build a following
• Create a calendar

37. 9. The Customer Experience
• Service to ‘extend’ value…
• ‘Go-Giver’ philosophy
• How quickly can you serve?
• Customers have higher expectations
• Technology is a MUST!
• Make it ‘easy’ for people to buy/want to refer

38. 9. The Customer Experience
Your ACTION
• Map your customer journey
• Ask for feedback
• Put yourself in their shoes
• Understand their needs/wants/fears and
concerns/doubts
• Communicate; early & often

39. 10. Time poor economy…
• Technology – who controls who?
• Massive distraction
• Coping mechanisms?
• Rise in service based opportunities
• Work/life balance will be challenged
• Higher expectation of?

40. 10. Time poor economy…
Your ACTION
• Awareness/observation is key -
• Remember ‘what matter most’!
• Schedule – technology free time
• Let go/eliminate/essentialism mentality
• Less = more

41. What has been valuable?

42. How do you embrace/innovate?
• Know your ‘Vision’ – get clear
• Focus on serving at a deeper level – Ask
the big HOW?
• Train your team – get better everyday
• Grow/expand your thinking
• Embrace change/the future
• Surround yourself with ‘though leaders’
• STOP doing things ‘the old way’

43. It’s interesting you know…
Most of business owners will…
• Hear what we say,
• Understand it intellectually,
• Agree with all the principles,
• Get excited about what’s
possible
• KNOW that it is the thing they
should do, yet…

44. Do nothing!
What gets in the way…
LIFE!

45. Your opportunity to get clear
Complimentary Strategy
Session
• Where you are
• Where you want to be
• The Game Plan to get
your there…

46. Participant or Spectator…?