There are many options and methods to promote businesses these days. It can be difficult to decide what steps you should take in creating a foundation to build your marketing efforts on. During this session, Chris will give you the knowledge and tools you need to make informed decisions in planning your business’ marketing journey and give you the building blocks to feel confident and in control.

1. Stand out from your competitors
9 simple ways to promote your brand

3. 1: Creative
Your brand needs to start with the
why!

10. 2: Creative
Refine or redefine your brand
values

11. “If we can’t fix it, there’s nofee!”
No Delays. No Mess.
No Excuses.

12. 3: Creative
Your logo needs to
stand out

22. 4: Technology
Your website is your showroom

25. Let’s recap
1. Articulate your purpose. Why are you in business?
2. Articulate what your values are
3. Stand out from your competitors
Give your customers a reason
to do business with you!

27. Homework 
1. Make sure your phone numbers are clickable
2. Upload your latest work
3. Take before and after photos
4. List your Clients, Suppliers and Partners
Be Critical

28. 5: Technology
Build your email database

30. 6: Technology
Build your SMS database

32. Fun fact
99% of all SMS messages are read within:
2 minutes

33. 7: Marketing
Always have a leave behind item or
promotional material handy

34. Ideas
1. A magnet for the fridge
2. Stubby coolers
3. Calendar (Key dates & Reminders)
4. Presentation folders
5. Brochures(Other services,upsell)
6. Capability document

35. 8: Marketing
Do the unexpected

36. A personal touch
A hand written card

37. 9: Marketing
Let’s get social

38. Fun facts
Did you know, your organic posts on Facebook
initially goes to about 2.5% of your audience
90% of all Australian businessesare on Facebook

39. It isn’t about which
social network you are on;
It’s about finding your customers
and engaging with them.

40. SMARTSocial Media Goals
By June 1st, I want to be creating 7 engaging Facebook posts per
week that help increase brand awareness and loyalty.
By August 1st, I want to increase engagement with our posts by 10%
to help us organically reach potential new customers.
By October 1st, I want to ensure we are responding to all feedback
and comments within 24hrs which will help improve customer
service.

41. You have to engage
beforeyou can sell.
Why? Because it’s social media,
not direct selling.

42. Australian Facebook Statistics

43. Australian Social MediaStatistics (Other)

44. Key Messages
1. Giveyour customers a reasonto do business with you
2. Your websiteneeds constant attention
3. Build your databases to leverage Email & SMS technology
4. To get thebest cutthrough, do something unexpected

45. Any questions.