How entrepreneurs and start-up owners succeed, fall down, get back up, & improve.

1. How Entrepreneurs& Start-UpsDo Business: A Story in 4 Slides [How We Succeed, How We Fall Down, How We Get Back Up, & How We (Continuously) Improve]

2. How We Succeed We meet a need or solve a problem better than existing products or services By filling a gap in the competitive solution(s) By operating more efficiently or appropriately We create demand with prospective buyers We effectively communicate the value we provide We sustain a loyal customer base that will advocate our products/services

3. HowWe Fall Down We invest in “marketing” (e.g., social media, ads, etc.) first & not product/service validation or strategy We ignore signs that a market isn’t profitable We don’t have budget to create need & brand We don’t execute per the market’s expectations or don’t supersede the competition We are unwilling or unable to detach/see the market

4. How We Get Back Up Re-focus on understanding the prospective buyers Scrutinize our products/solutions Conduct deeper dives into competitor solutions Compare brands & invest in branding or re-branding Get smarter about spending &/or be willing to invest in Marketing (vs. just marketing communications) Gain perspective on the business & plan for success

5. How We (Continuously) Improve Pay attention to the details that matter Create differentiators & competitive advantages Operate consistently with the brand & develop sustainable processes Be open to alternative solutions Monitor & adapt to the changing market Engage the right people to help To succeed, get back up, or improve: Call 602-739-8028Visit www.tracydiziere.com *Email tracy@tracydiziere.com