Michael Foreman conference presentation at the 2011 Montréal Networking Forum (April 5 and 6, 2011 at Paris)

1. Practical Implication
of MA (Meeting Architecture) Theories
The encounter before, during and
after the encounter
© Kenes Group 2011

2. Meet The Kenes Group
• Est. 1965. A pioneer in the concept & development of PCO and AMC
services
• Business 55 Core Clients
• Congresses
• Corporate, Seminars, Incentives 32 International Congresses
• Associations Management 18 European Congresses
& Consulting 3 Asia Pacific Congresses
• Media & marketing services 16 of them are Kenes AM (Association
• E-Learning Management)
• Education management
• Average yearly performance
• More than 50 international events worldwide
• Over 55,000 participants
• 500 multi-lingual, multi-national employees in 15 locations worldwide
• Ranked among the 2 biggest Global Congress Organisers
• Only Global Organiser Specializing solely in Medical meetings
© Kenes Group 2011

3. Meeting Architecture Theory
• Meetings have the potential to create
significantly greater value for stakeholders
through better design of content and format.
• Meetings provide value for stakeholders through
the actions of the participants and meetings are
therefore designed to reinforce or change
participant behaviour.
• Meeting Architecture is the task of designing the
meeting experience, its content, format and
content
© Kenes Group 2011

4. Our Definition of MA
• Meeting Architecture, Kenes style, is a concept that
aims at changing the way meetings are taking place.
• Meeting Architecture calls for a change which make
meetings themselves innovative and the results
significant.
• Meeting Architecture is not a trend, but a reply to
the various needs of our clients for better knowledge
exchange, enhanced learning and more effective
networking opportunities.
© Kenes Group 2011

5. What our clients are expecting
• “Bring the excitement back into Science”
• Facilitation of serendipitous encounters
• Small meetings within larger meetings
• Participants to influence content
• More opportunities for younger participants
to contribute
• Opportunities to plan
• More choices
• Access to content
© Kenes Group 2011

6. The Encounter?
• Face to Face?
• Virtual?
• Before the Congress?
• During the Congress?
• After the Congress?
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7. Practical Implemenation?
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8. © Kenes Group 2011

9. Social Networks - Facebook
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10. Bespoke Networks
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11. Personal Planner
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12. ®
Chance to Meet
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13. POKEN
Poken is your 'Social Business Card.' It's aneasy way to share your contact details
and online social networks in the real world.
© Kenes Group 2011

14. SPOTME
Spotme is a devise to network,
communicate and build relationships at
conferences.
© Kenes Group 2011

15. INTERACTIVE VOTING

16. ®
Kpad

17. ®
Q4U

18. © Kenes Group 2011

20.  E-learning tool  Generates revenue
 Accessible educational value  Engages wide range of
 Enhances benefits to participants stakeholders
© Kenes Group 2011

21. © Kenes Group 2011

22. So What is the Meeting Architects
Role?
Facilitate Encounters
Facilitate Networking Facilitate Education
© Kenes Group 2011

23. Meeting architecture my congress, my
association and my field by creating:
• More ways for delegates, members and peers to
meet each other
• More channels of communication before during and
after the meeting
• Real and virtual communities that encourage
attendance and engagement
• Wider opportunities for sponsorship and revenue
• Renewed excitement for the meeting
© Kenes Group 2011

24. Thank You!
Michael Foreman
mforeman@kenes.com
+44(0)207-3838030
© Kenes Group 2011