Customer Success Manifesto

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Totango

Guy Nirpaz's keynote at Customer Success Summit 2014.

Business

WELCOME
Customer Success Summit 2014
Guy Nirpaz | CEO & Co-Founder | Totango

Building the CUSTOMER SUCCESS PLAYBOOK together
customer success plays
keynotes
panels
CEOs

CUSTOMER SUCCESS
HERO AWARDS
www.CustomerSuccessHeroes.com

•  Customer loyalty is dead
•  Days of customer lock-in are gone
•  Cloud has changed the speed at which the
world operates

New Rules for a New World
CUSTOMER
SUCCESS
MANIFESTO

VALUE
over
customer management
CUSTOMER ACTIONS
over
words
REAL-TIME SENSORS
over
historical snapshots
CONTEXTUAL ENGAGEMENT
over
periodic check-ins
ALL CUSTOMERS
over
high-value customers
ALL USERS
over
buyers and decision makers

www.CustomerSuccessManifesto.com
Join the Movement

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