1. Introduction to
Virtual Reality for Business
Paolo Tosolini, Founder
Tosolini Productions
@tosolini

2. Business storytelling
through emerging
technologies

3. 90 minutes
agenda
Definitions
Types of
VR content
Business
Case Studies
Hardware
Hands-On
Workshop

4. Simplified Definitions
VIRTUAL REALITY (VR)
A realistic and immersive
simulation of a three-
dimensional environment
AUGMENTED REALITY (AR)
The integration of digital
information with the user's
environment in real time.

5. Why should you care about VR?
PROs
• It’s hot
• Getting more affordable
• Very immersive, authentic
CONs
• It requires some hardware to work
• Perceived to be mostly for games
• Some people feel discomfort

6. 360 (degree) photos

7. Credits: ElicaTeam

8. EQUIRECTANGULAR PROJECTION

9. Photo Sphere creation tools
SAMSUNG GEAR 360
RICOH THETA S
ANDROID
(only)
GOOGLE
STREET VIEW
CARDBOARD
CAMERA
PHOTO 360
BY SFERA
PANORAMA
360 CAMERA
iOS
(only)
360
PANORAMA
PANORAMA
360 CITIES
ANDROID & iOS

10. DEMO• Smartphone (iOS / Android)
• Ricoh Theta S (360 camera)
• Cardboard VR photo sphere viewer
http://viewer.spherecast.org/upload

11. 360 Video

12. GOOGLE
CARDBOARD
HTC VIVE
OCULUS RIFT
HOLOLENS
Head Mounted Displays (HMD)

13. Game engines

14. REAL ESTATE / HOSPITALITY

17. HEALTH

18. • Surgery simulation
• 360 video training
• Guided meditation
• Anxiety management
• Post Traumatic Stress Disorder
• Pain relief and rehab

19. 3D images of kid’s heart
uploaded to Sketchfab and
viewed in Google Cardboard

20. MANUFACTURING

21. • Product design & development
• Skills training
• Virtual testing and prototyping
• Real-size product representation
Bombardier
Audi
ESI
Ford

22. MEDIA

23. 360 video on
demand and
live streaming

24. NON PROFIT

25. • Exhibits designed using SketchUp
• Plan layout of future pavilion using HTC Vive
• High-Res cockpit photospheres and Google Cardboard

26. FINANCE

27. CITI Innovation Lab and 8Ninths
Using mixed reality to enhance financial trading and
data visualization

28. Hands on
Workshop

29. GOAL
Create a VR interactive experience featuring photo
spheres, images and text captions
WORKFLOW
1) Download media
2) Sign up for online panoramic authoring tool
3) Create your story

30. DOWNLOAD MEDIA
http://bit.ly/360images
Tap and save images on your
camera roll

31. SIGN UP: http://seekbeak.com

32. DEMO

33. 360 Panorama / Virtual Tour Resources
• http://seekbeak.com (author 360 VR right from your device)
• https://sphcst.com/upload (instant 360 web photo viewer)
• http://viar360.com (360 storytelling tool)
• http://www.easypano.com (stitching software + virtual tours)
• http://www.360cities.net (license professional panoramas)
• https://roundme.com (virtual tours)
And many more…

34. Thank You!
Paolo Tosolini
paolo@tosolini.com
http://tosolini.com
@tosolini