This presentation documents TORUS Athletica's company values and how we go about operating. More information about who we are and what we do is available at www.torusathletica.com.

1. TORUS Athletica
Cultural Values
#LiveTheImpossible
Version 0.3 (March 2016)

2. The
10 TORUS
Values
I. Embrace Happiness
II. Radical Honesty + Transparency
III. Strive to #LiveTheImpossible
IV. Exceptional Energy Sans Ego
V. Seek First to Understand
VI. Communicate with Clarity
VII. Reflect + Recharge
VIII. Live Smart + Fail Fast
IX. Attitude of Gratitude
X. Do Good

3. 1.
Embrace
Happiness

4. Embrace Happiness
• You aim to be optimistic and positive about the
way you approach living your life
• Your friends, family and followers see you as a
positive role model
• You avoid criticizing or condemning any member
of the TORUS Team or anyone who’s part of our
TORUS Tribe
• You aren’t known as someone who complains or
makes excuses as to why your life is the way it is
• You strive to see the good in people and
opportunities; even when it is difficult to do so
• You seek opportunities to spread happiness and
look for ways in which to do kind things for others
in your life and our community

5. 2.
Radical Honesty +
Transparency

6. Radical Honesty +
Transparency
• As a representative of the TORUS Team, you take
pride in sharing our company’s core values, as well as
our strengths, failures and our decisions we make
• You strive to be a person who lives intentionally;
honestly and is someone who aims to be vulnerable
and transparent - knowing that being vulnerable is a
strength and key to building trust with our TORUS
Tribe and amongst our team
• You are comfortable with sharing your honest
thoughts, ideas, feedback and opinions with the
TORUS Team. Constructive criticism is always
welcome
• You share early and often where possible – no big
secrets within the TORUS Team. Only surprises!

7. 3.
Strive to
#LiveTheImpossible

8. ‘‘
IT ALWAYS SEEMS
IMPOSSIBLE UNTIL IT IS
DONE
- NELSON MANDELA
‘‘

9. Strive to
#LiveTheImpossible
• You are aware of your current level of productivity
and happiness and strive to make continual
improvements to help you develop and grow as an
individual and as a member of our team
• You have a higher expectation of yourself than
TORUS Athletica has of you
• You seek new opportunities for growth and to live the
impossible – even if that makes you uncomfortable.
Get comfortable with being uncomfortable
• You are deliberate about cultivating new habits and
practicing activities that improve your overall mind,
body and spirit. You cultivate new habits often

10. 4.
Exceptional
Energy Sans Ego

11. Exceptional Energy
Sans Ego
• You are exceptional at what you do – and our team
knows it (that’s why we’re on the same team!)
• You practice humility
• You generate ideas because you feel it will positively
contribute to the TORUS Team; not due to self-interest
or for personal gain
• You are teachable, adaptable and open to trying new
things as a TORUS Team member that would help us
grow as a team and as a company. You know that none
of us possess all the answers; yet together our team is
stronger and more powerful than the sum of its parts
• You’re a dreamer, but you’re also a doer. Your actions
speak louder than your words, so you endeavour to
ensure your actions align with your words

12. 5.
Seek First to
Understand

13. Seek First to Understand
• You seek first to understand; before trying to be
understood. You know that’s why we were born with
two ears and one mouth – because we don’t know
everything and there’s always so much more to learn
• Listening is an art form and many people hear, but
few listen with intent. You want to be one of the few
who develop the skill to do so
• You know that there are very few absolute truths. Alot
of ‘truth’ is opinion and you understand that your
‘truth’ could be wrong – and that’s ok. You are open to
the possibility of learning and growing as a result of
acquiring new knowledge about life, yourself and the
world around you
• You strive to be more suggestive rather than
instructive. That means that words such as
“definitely” and “unquestionable” are swapped for “I
think”, or “I believe” or “I feel”

14. 6.
Communicate
with Clarity

15. Communicate With Clarity
• You talk, write, create art or design in a clear way that’s
effective in communicating your thoughts, ideas or
feedback with our team
• You don’t assume that everyone will understand you
and your skills; so communicate in a way that the
wider TORUS Team can understand you and can ask
further questions if need be
• You err on the side of caution when communicating,
which means you try to over-communicate or explain
your thoughts in a myriad of ways to the rest of the
TORUS Team
• You use more words to communicate an idea, even if it
seems obvious or unnecessary

16. 7.
Reflect +
Recharge

17. Reflect + Recharge
• You are deliberate about making time for yourself to
pause and reflect. It’s in those moments where your
profound ideas and light bulb moments come from. Be it
meditation, reading, journalling or long walks, you take
time out for yourself often to recharge the batteries
• You have a level-headed and calm approach to
discussions with other TORUS Team members and
ponder topics in your own time
• You cultivate a practice of love – for yourself and those
around you
• You understand the value of patience and treat it as a
muscle which needs practice to grow. Building a world-
changing company takes time

18. 8.
Live Smart + Fail
Fast

19. ‘‘
OUR DEEPEST FEAR IS
NOT THAT WE ARE
INADEQUATE. OUR
DEEPEST FEAR IS THAT
WE ARE POWERFUL
BEYOND MEASURE.
‘‘
Marianne Williamson

20. Live Smart + Fail Fast
• You aim to put 100% of effort into things or activities you
commit to – or not at all. You know that half-assed efforts only
produce half-assed results
• You strive to focus on a single task at a time. Multi-tasking is the
enemy of getting shit done, because it spreads your focus and
energy thin
• When you’re putting in work, you nip distractions in the bud and
dedicate your time and energy to the task at hand
• You’re given permission to fail. Fail fast and fail often. It’s
through failure that we learn how to be better, stronger, fitter
and faster. Failure isn’t a bad thing, and should be embraced
with open arms
• When you make a mistake, it’s an opportunity to pause and
learn from those lessons and experiences
• You aim to be at the top of your game as you focus on
expanding capacity of your mental, physical, emotional and
spiritual energy. If you feel like you’re plateauing or struggling in
an area of you’re life, you feel comfortable with reaching out to
the wider TORUS Team for support, love and advice when
needed

21. 9.
Attitude of
Gratitude

22. Attitude of Gratitude
• You cultivate an attitude of gratitude each and
every day. You practice gratitude towards your
body; your friends and family; your life and your
circumstances – even if they aren’t exactly what
you envisioned
• You are grateful to be a part of the TORUS Team;
grateful for others on our team who are all
working towards bettering ourselves and the
world
• You approach our TORUS Tribe with a grateful and
humble heart; knowing that it’s these members of
our community who we exist for and wish to serve
• You know that we are grateful for having you a
part of our team. We’re honoured and blessed to
work alongside you to help shape the future of our
company

23. 10.
Do Good

24. Do Good
• In your personal life, you choose to do good: do
good by yourself; by others and for the world
• You are a generous human and seek to give back
often: be that with your time, energy, talents, love
and/or money
• You endeavour to correct mistakes or make
amends – even if no one notices or cares
• You are genuinely excited and passionate about
helping others within your own personal life and
helping members of our TORUS Tribe

25. 25

26. Get In
Touch
We love hearing from our TORUS Tribe members. Feel
free to reach out on any of the platforms below or
email us hello@torusathletica.com.
Twitter
Pinterest
Facebook
Instagram

27. Thanks.
TORUS Athletica
www.torusathletica.com