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[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
- 2. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
- 4. • • • •
- 5. Facebook
- 8. ( : ) mixi Twitter Facebook 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 6 7 8 9 10 11 12 1 2 3 4 5
- 10. 3,000 Reference: Socialmedia by Veronica Peng
- 11. 99.9% 1998 1999 2000 2001 2002 2003 2004 2005
- 12. 90% 70% 70% 62% 61% 59% 55% 41% 33% 0% 20% 40% 60% 80% 100% The Nielsen Company in Jul. 2009 Global Online Consumer Survey of over 25,000
- 13. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
- 14. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
- 15. “Brands Speak with not consumers, but human.” by Leo Burnett CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
- 21. 61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
- 29. 2001 9 ■ 80
- 30. 2559 400
- 35. Shop.ong • ����� • • •
- 36. e
- 42. to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay
- 48. 1. Solar Winds 25 2. 3. 8.5 2
- 50. 1. 10 200 500 300 2. Twitter 2 3.
- 60. 2008/12/20
- 61. 2008/7/14 2008/12/20
- 65. King's Dilemma from Flickr Criative Commons, by oknovokght
- 68. PDCA
- 69. STEP1
- 70. ( ) 1. Grand Design ( ) 2. Plan 3. Do Facebook ( ) ( ) ( ) ( ) 4. See&Action ( ) 5. Educatin
- 71. STEP2 SS Hub & Spoke
- 72. STEP3
- 73. STEP4 140 7,000 ALTIMETER: (2011/2/10) : : :
- 75. STEP5-1
- 76. STEP5-2 American Express CMO - John Haze 1. 2. Facebook Ads 3.
- 77. STEP5-2
- 78. STEP5-2 LTV LRV LRV = Life Referral Value
- 79. ( ) NPS
- 80. ( ) (Detainee) (Angel Candidates) (Angel) (Insurgent) Nutral (Missionaries) 0 6 7, 8 9, 10 Net Promoter Score
- 81. STEP6
- 82. by Forrester 5 1 Forrester 1000 95
- 84. 2005 8 12 CEO
- 85. 2006 11 My Space 400 Blog, Flickr,YouTube, Facebook, Twitter
- 86. 700
- 87. CEO 2010 1 Facebook Twitter 3 1000
- 88. Facebook ( 30 ) Twitter ( 38 ) YouTube ( 558 ) Flickr ( 2417 )
- 89. © 2010 Altimeter Group © 2010 Altimeter Group Image by zetson used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zetson/254608875
- 90. ⾃自 ⾃自 ⽰示 ⽤用 © 2010 Altimeter Group
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- 123. ⾃自 © 2010 Altimeter Group
- 126. N-Academy (NTT ) 0570-09-1172
- 127. Socialmedia Dynamics ⽴立立 ⽉月 ⻫斉 1 ⾦金金 ⽤用 ⽇日 ⽇日⽴立立 ⽇日 ⾳音
- 128. : @toru_saito : in the looop