Introduction to social bookmarking for search engine marketers given by Lee Odden of TopRankResults.com at Search Engine Strategies, New York 2007. Includes overview of major players and tools to add social bookmarks to web content.

1. Lee Odden, CEO TopRank TopRankResults.com Introduction to Social Bookmarking

3. Bookmarking Goes Social

7. Major Players

8. Major Players Most popular Traffic Opportunity High Syndication High Special Features Social Network Toolbar and Firefox Plugins Tags and Folders Over 150 hacks

9. Major Players

10. Walkthrough

11. Major Players Traffic Opportunity Medium Syndication Medium - Low Unique Features Caches content Toolbar Searchable notes Export bookmarks

12. Major Players

13. Major Players Traffic Opportunity Medium Syndication Medium - High Unique Features JavaScript widgets for syndicating bookmarks/tags Import from other services Thumbnails Rate bookmarks

14. Major Players

15. Major Players Traffic Opportunity Medium Syndication Low Unique Features Rate bookmarks Group focus - bookmarklet Cache and thumbnails API that rivals del.icio.us

16. Major Players

17. Major Players Traffic Opportunity Medium to Low Syndication Medium Unique Features Affects personalized results Multiple ways to add Access bookmarks via IE toolbar

18. Major Players

20. Social Bookmark Tools