Creating an SEO Strategy

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tonyadam

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May 16, 2011 Crawling & Indexing Concerns

May 16, 2011 URL Structure & Robots.txt ColdFusion URL Structure: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677 Before

May 16, 2011 URL Structure & Robots.txt New URL Structure: http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677 After

May 16, 2011 Site Speed: Crawling & Indexing

May 16, 2011 Site Speed Improvements = #WINNING Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.

May 16, 2011 Site Speed & Outages = FAIL! Avg Page Load time: 10 seconds Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.

May 16, 2011 Fixing Site Speed & Outages = #WINNING

May 16, 2011 Canonical Tag: Incorrect Implementation

May 16, 2011 Canonical Tag Causing Ranking Issues Before After

May 16, 2011 Sticking to the basics! Alt text & Photo Names

May 16, 2011 Information Architecture Before After

May 16, 2011 IA/UX Improvements with Breadcrumbs Internal Linking

May 16, 2011 Small Changes & Quick Wins Iterate, Iterate, Iterate!

May 16, 2011 Test Conversion Rates with PPC 40%+ Conversion Rates

May 16, 2011 Testing: Click Through Rates from SERPs Test, Test, Test!

May 16, 2011 Case Study: Trends + Social + Search =

May 16, 2011 Case Study: Jennifer Lopez Trend

May 16, 2011 Case Study: Lindsay Lohan Trend Oh Em Gee!

May 16, 2011 Case Study: Lindsay Lohan Trend

Tony Adam - @tonyadam May 16, 2011 Thank You!

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Creating an SEO Strategy

1. SEO Strategy Tony Adam - @tonyadam | http://www.myspace.com/tonyadam May 16, 2011

2. May 16, 2011 Tony Adam - @tonyadam

3. May 16, 2011 SEO Lifecycle

4. May 16, 2011 SEO Roadmaps & Priorities

5. May 16, 2011 Technical & On-Page SEO

6. May 16, 2011 Crawling & Indexing Concerns

7. May 16, 2011 URL Structure & Robots.txt ColdFusion URL Structure: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=100383677 Before

8. May 16, 2011 URL Structure & Robots.txt New URL Structure: http://www.myspace.com/video/leonalewis/leona-lewis-talks-about-echo/100383677 After

9. May 16, 2011 Site Speed: Crawling & Indexing

10. May 16, 2011 Site Speed Improvements = #WINNING Conclusion: Decrease in Page Load times led to an increase of 15 Million pages crawled per day.

11. May 16, 2011 Site Speed & Outages = FAIL! Avg Page Load time: 10 seconds Conclusion: Increases in page load times lead to a decrease in # of pages crawled & correlates to traffic growth, or lack there of.

12. May 16, 2011 Fixing Site Speed & Outages = #WINNING

13. May 16, 2011 Canonical Tag: Incorrect Implementation

14. May 16, 2011 Canonical Tag: Incorrect Implementation

15. May 16, 2011 Canonical Tag Causing Ranking Issues Before After

16. May 16, 2011 Sticking to the basics! Alt text & Photo Names

17. May 16, 2011 Information Architecture Before After

18. May 16, 2011 IA/UX Improvements with Breadcrumbs Internal Linking

19. May 16, 2011 Test & Iterate

20. May 16, 2011 Small Changes & Quick Wins Iterate, Iterate, Iterate!

21. May 16, 2011 Test Conversion Rates with PPC 40%+ Conversion Rates

22. May 16, 2011 Testing: Click Through Rates from SERPs Test, Test, Test!

23. May 16, 2011 Case Study: Trends + Social + Search =

24. May 16, 2011 Search Traffic Trends

25. May 16, 2011 Case Study: Jennifer Lopez Trend

26. May 16, 2011 Case Study: Jennifer Lopez Trend

27. May 16, 2011 Case Study: Lindsay Lohan Trend Oh Em Gee!

28. May 16, 2011 Case Study: Lindsay Lohan Trend

29. Tony Adam - @tonyadam May 16, 2011 Thank You!