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Social Media for Business Social Media Taster Course July 2009
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can Social Media help? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Wikipedia entry for ‘Social Media’
What is Social Media? – In Context ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How big is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? (Some Demographics) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who is using it? (User Types) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media Marketing? ,[object Object],[object Object],[object Object]
Does it make any money? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goldcorp Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Wikinomics
Dell ,[object Object],[object Object],[object Object]
UKNetWeb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An integrated approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Getting started - Planning Technology Customisation Integration Approach  Strategy Aims  Objectives People Target Markets Communities Social  Media Marketing Plan
What are people saying about us? Please click the logos to visit sites.
How do I identify my community?  ,[object Object],Please click the logos to visit sites.
 
 
Getting started - Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting out  – Actions ,[object Object],Please click the logos to visit sites.
Getting started - Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need Help? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],Social Profiles ,[object Object],[object Object],[object Object]
Thank you for viewing. Please get in touch with your questions at www.tonickmedia.com

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Social Media for Business Taster Course Presentation (September)

  • 1. Social Media for Business Social Media Taster Course July 2009
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  • 21. Getting started - Planning Technology Customisation Integration Approach Strategy Aims Objectives People Target Markets Communities Social Media Marketing Plan
  • 22. What are people saying about us? Please click the logos to visit sites.
  • 23.
  • 24.  
  • 25.  
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  • 31. Thank you for viewing. Please get in touch with your questions at www.tonickmedia.com

Hinweis der Redaktion

  1. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  2. 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  3. Facebook Corp 3. ZDNet http://blogs.zdnet.com/BTL/?p=12919 4. Boomer Lifestyle http://boomerlifestyle.com/blog/boomers-seniors-retirees-need-to-replace-income-lost-in-recession-have-you-discovered-how-to-get-linked-in-to-the-social-networking-sites-to-assist-in-your-job-search/ Last 2: Ofcom report into Social Networking
  4. What is it? Intend: to provide a Brief Overview Explain: How SM differs from TRADITIONAL Websites and Marketing Look at the role of SM: How it cuts across customer service, PR, management, sales and marketing What can it do for me? Hear: Different opportunities emerging from SM Get a Feel: for the Benefits Look at some typical uses of SM in business Who’s using it? Highlight: Some local and some not so local examples of companies employing SM examples AND Get you THINKING about how you might approach using SM How do I learn more? Leave you with some ways to find out more about SM and how you might get started.
  5. Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce