A copy of the slides used by Aren Grimshaw in a presentation on Social Media for Business on behalf of Business Link. For details of future events or to book a place please email aren (at) tonickmedia.com

1. Social Media for Business

2. Before we get started… Who Am I?

3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…

4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?

5. What is Social Media?

6. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Wikipedia Definition

7. or “...it’s how people read, discover and share information.”

8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

9. Key Aspects & Terminology Web 2.0 Real Time Viral Authentic UGC & CGM Sociological / Technological

10. The Technology

12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators

13. What is Facebook? Launched 2004 400m Active Users 50% are between 25-49

14. Latest Statistics 50% log on in any given day 100m+ access via mobile devices (twice as active) 35m+ users update their status each day 60m+ status updates posted each day 5bn+ pieces of content shared per week Source: http://www.facebook.com/press/info.php?statistics

15. An Averege user… 130+ Friends 55 minutes on Facebook per day Adds 25 comments to content each month Becomes a fan of 4 Pages each month Is a member of 13 groups Source: http://www.facebook.com/press/info.php?statistics

17. Some Statistics 77% active internet users read blogs 133m+ blogs 55% more traffic

20. Blogging Platform

21. Search Engine

22. Focus Group

24. An Average user… 31 126 Followers 80% do not go via the website

25. A Typical Profile Location Web Address Avatar Bio Custom Background

26. What is LinkedIn? ‘Professional Network’ 65m+ members 150 industries 200 countries / territories

27. Some Statistics 1 new user per second £68,000 Average earnings 46% decision makers

29. Where do I start?

30. Identify Communities Define Objectives Allocate Resources Agree an Approach Link to Technology The Planning Approach

31. The notion of community, refers to a group of people united by at least one common characteristic.Source: http://www.cdc.gov/phppo/pce/part1.htm

32. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institutionSource: http://www.cdc.gov/phppo/pce/part1.htm

33. Each individual may be part of many different communities

34. Innate / Experiences Male 28 Years Old Father of 2 Children Working in a small business Interests Social Media Business ‘Social Good’ Geographic St.Austell Cornwall United Kingdom

35. Identifying Communities

36. Defining Your Objectives SEO: link building, content factors Marketing: Promote business, brand awareness Sales: New contact routes, increase purchasing Engagement: Increase loyalty, foster word of mouth Research: Identify trends / niches, consultation PR: Manage reputation, get news out Management: Collaboration, knowledge sharing Calculate potential returns and define KPIs

37. Allocating Resources Budget Skills Staff Gaps Business As Usual (BAU) Time

38. The Approach

39. VCP Visibility + Credibility = Profitability

40. Visibility Create Shop Windows Networks / Community Engagement Viral / WOM Joining Conversations Tell a Story Broaden Reach of Activity

41. Credibility Show Knowledge Passive Marketing Use Network ‘Givers Gain’

42. Profitability Long Term Define KPIs Cost Savings New Contact Routes

43. Some Examples

51. Is anyone making any money?

52. Results: Business Cornwall

53. The Results: 207 Comments 365 Facebook Fans 1,259 Twitter Followers 21,867 Reads on Scribd 73% Increase in Unique Monthly Visitors 97% Increase in Monthly Visits Case Study: Business Cornwall

54. Results: UKNetWeb

55. 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% Increase in Average Order Values Opened up UK & International Markets Results: UKNetWeb

56. Results: More Examples Dell $7m Twitter Sales Twestival (2010) SW / Wales Region approx. £20,000 to date UK £62,000 to date Surfers Against Sewage New members, increased activity Tonick Media

57. Where do I start?

58. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time)

59. Google Show Options

60. Google Show Options

61. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time) Identify interesting sources & people – what makes them worth listening to? Try engaging with content through comments, messaging etc

62. Tips & Advice Quality wins over Quantity Aim for a dialogue (engagement)Social Media is not a broadcast medium Think about your story Use a variety of media Review regularly and tweak

63. Get it right… Increased brand awareness & credibility Increased web traffic & website engagement Higher average order values More repeat business, increased loyalty Reach into new markets / existing markets Insight into customer opinions & opportunities More sales & increased profitability

64. Extra Support In the first instance speak with your Business Link adviser. We can offer additional support in the following areas: Research & Strategy Consultancy Training & Mentoring Implementation & Integration Content Production

65. For More information Message me on Facebook, Twitter, LinkedIn or any other social network you find me on Check out the blog at www.tonickmedia.com/blog Give me a call – 01209 718688 / 07501 259000 Send me an email - aren@tonickmedia.com

66. @arengrimshaw www.tonickmedia.com www.slideshare.net/tonickmedia