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Social media 101 Appleton North High School

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Thomas Clifford
Thomas Clifford

This presentation was given to the Appleton North High School marketing classes for 2 & 3 hours. They are learning about brand awareness and this was an intro to social media and how they can use social media as potential brand managers. it also talks about some of the pitfalls of social media as they look for jobs.

Technologie
1 von 25
Social Media 101 “There’s no such thing as a stupid question!”
Where it all started…
Social Media is Worldwide
Global Response??
So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
Social Media WOW – Where to Start?
So What is Social Media?
What is Twitter? ,[object Object]
You post tweets for your followers to read
Your followers post tweets for you to read
Platform for the web or your mobile device,[object Object]
How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers
The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - It’s not IM It’s not Texting  This is KEY!!
MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT
2-WAY Conversation
The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
Case Study 2 Fort Hood Shooting
Where Did People Get Info? Real Time Information
Social Media Backlash - Gap
All Fun and Games?
Be Careful!!
Watch what you post ,[object Object],*Microsoft Study
It really isn’t about me…

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Social media 101 Appleton North High School

  • 1. Social Media 101 “There’s no such thing as a stupid question!”
  • 2. Where it all started…
  • 3. Social Media is Worldwide
  • 5. So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
  • 6. Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
  • 7. Social Media WOW – Where to Start?
  • 8.
  • 9. So What is Social Media?
  • 10.
  • 11. You post tweets for your followers to read
  • 12. Your followers post tweets for you to read
  • 13.
  • 14. How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers
  • 15. The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - It’s not IM It’s not Texting  This is KEY!!
  • 16. MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT
  • 18. The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
  • 19. Case Study 2 Fort Hood Shooting
  • 20. Where Did People Get Info? Real Time Information
  • 22. All Fun and Games?
  • 24.
  • 25. It really isn’t about me…
  • 27. THANK YOU!! Tom Clifford @tommytrc tomc@hcmiller.com