The document discusses how corporations can transform and innovate by working with startups. It outlines various methods corporations can use, including creative thinking training, customer intelligence, trend research, and leveraging a corporate innovation toolkit. It emphasizes that execution is key, and that corporations need to transform their core, add value-added services, and build future businesses. It provides advice on how corporations can get "ready for startups" through activities like monitoring the startup ecosystem, defining needs, selecting partners, and managing the deal and integration process while overcoming cultural challenges to innovation.
3. Creative thinking
Training employees in
problem solving techniques
Customer intelligence
Using ethnography, ODI
and other methods to discover
unmet customer needs
Trend Research
Understanding emerging patterns
In society, tech & markets
Competitive intelligence
Benchmarking competition
Corporate Innovation Toolkit (examples)
Idea Management
Managing the process or idea collection,
review & implementation
Design thinking
Optimizing the design process
User-driven Innovation
Engaging users
In co-creating solutions & experiences
Stage Gate | NPD
Improving the decision-making
process
Process improvement
Leveraging Kaizen, Six Sigma
or other methods for process innovation
Business models
Designing and reviewing
business model innovations
Lean startup
Fast validation of hypotheses
Blue Ocean Strategy
Creating new markets
11. Once a new technology starts rolling,
if you're not part of the steamroller,
you're part of the road.
Stewart Brand, The Long Now Foundation
12. New digital platforms attack most profitable niches
https://www.cbinsights.com/research/disrupting-banking-fintech-startups-2016/
13. Startups are well funded and scalable
https://www.bloomberg.com/news/articles/2017-05-20/japan-s-softbank-says-93-billion-committed-to-technology-fund
14. 70% of unicorns are platforms
http://fortune.com/2015/01/22/the-age-of-unicorns/
20. Instagram sold for 1B not because
of contributions from 13 employees
but from 30 million users
Marshall Van Alstyne, Professor at Boston University
https://www.slideshare.net/InfoEcon/platform-shift-how-new-business-models-are-changing-the-shape-of-industry?next_slideshow=6
39. Buy from
Purchase or licence new technologies that give you
a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your companyâs strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Many models of collaboration
40. Precision: Knowing what you want
Challenges
Hunting grounds
Pressure & KPIs
Openness to
unexpected
45. Best talent is not going around
career websites submitting CVs.
46. Scouting: Identify & select partners
Sourcing
PULL: Define needs
Identify & select
partners
- Publish call for startups / competition
- Promote on social media and press
- Send out to ecosystem partners
- Database search for solutions
- Use external scouts