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Triathlon in Europe: The IRONMAN Example

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Thomas Langenberg
Thomas Langenberg

This is an excerpt of a market study I am currently conducting.

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TRIATHLON IN EUROPE: THE IRONMAN EXAMPLE Development & Perspectives (Excerpt) Lausanne November 2007 Dr. Thomas Langenberg Management Consultant
Table of Content ,[object Object],[object Object]
Triathlon hits the spirit of our time. On a global scale, IRONMAN events are being taken to the next level with respect to participation and media attention. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],IRONMAN events are setting novel standards in endurance sports
Both the IRONMAN Germany as well as the IRONMAN Switzerland display ever increasing levels of participation. Participation IRONMAN Switzerland Men (2000-2007) Compound Annual Growth (CAGR): 9% Participants Year Participation IRONMAN Germany Men (2002-2007) Compound Annual Growth Rate (CAGR): 6% Participants Year Participation IRONMAN Germany Women (2002-2007) Compound Annual Growth Rate (CAGR): 17% Participants Year Participation IRONMAN Switzerland Women (2000-2007) Compound Annual Growth (CAGR): 10% Participants Year source: datasport.com
Spectators along the course, the media and internet users are actively consuming triathlon related information Compound Annual Growth Rate (CAGR): 10% Compound Annual Growth Rate (CAGR): 67% Compound Annual Growth Rate (CAGR): 5% ,[object Object],[object Object],[object Object],[object Object],[object Object],source: ironman.ch The graphs display how the IRONMAN Switzerland event has caught the attention of the offline and the online media as well the general public’s interest Spectators Year Home Page Hits Year Year Print run
Table of Content ,[object Object],[object Object]
Since 2000, the IRONMAN Switzerland has evolved from an event for rather ambitious athletes to an IM event that is getting closer to more recreational audience IRONMAN Switzerland Overall (2000-2007): Average Finisher Times, Men Total Time (in s) Total Time (in s) Year Year IRONMAN Switzerland Overall (2000-2007): Average Finisher Times, Women Compound Annual Growth Rate (CAGR): .85% Compound Annual Growth Rate (CAGR): .94% ,[object Object],[object Object],[object Object],[object Object],[object Object],source: datasport.com IRONMAN Switzerland Overall (2000-2007): Relative changes of finisher times with respect to previous year (mm:ss)
Contact information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Triathlon in Europe: The IRONMAN Example

  • 1. TRIATHLON IN EUROPE: THE IRONMAN EXAMPLE Development & Perspectives (Excerpt) Lausanne November 2007 Dr. Thomas Langenberg Management Consultant
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  • 4. Both the IRONMAN Germany as well as the IRONMAN Switzerland display ever increasing levels of participation. Participation IRONMAN Switzerland Men (2000-2007) Compound Annual Growth (CAGR): 9% Participants Year Participation IRONMAN Germany Men (2002-2007) Compound Annual Growth Rate (CAGR): 6% Participants Year Participation IRONMAN Germany Women (2002-2007) Compound Annual Growth Rate (CAGR): 17% Participants Year Participation IRONMAN Switzerland Women (2000-2007) Compound Annual Growth (CAGR): 10% Participants Year source: datasport.com
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