Prior to the Snap

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30th Anniversary SCIP Interna3onal Conference & Exhibi3on
GAME CHANGERS: Exploring Innova3ve Intelligence
MAY 11 – 14, 2015 | ATLANTA MARRIOTT MARQUIS | ATLANTA, GEORGIA
www.SCIP2015GameChangers.com
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Prior To The Snap
The Intelligence Prac3ces of the NFL

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Who am I?
•  3
Yrs
–
Execu,ve
Writer,
Cmdr.
USCENTCOM

•  4
Yrs
–
US
Special
Opera,ons
Command

•  2
Yrs
–
Sr.
Counterintelligence
Analyst,
USCENTCOM

•  3
Yrs
–
Central
Intelligence
Agency

•  5
Yrs
–
Adjunct
Professor,
Eckerd
College

2006
2010
2010
2012
2014

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The 2015 Super Bowl Winning Intercep3on

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1: PREPARATION
Ge[ng Ready to Get Ready

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Managed by the NFL, with representa3ves from both teams playing.
Perspec3ves on Game Film

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NFL Game Film

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NFL Video Lab

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So^ware to Find Speciﬁc Plays

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Data Can Be Sliced and Diced

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Scou3ng Reports on the Sidelines During a Game
!

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Scou3ng Report Sample Pages

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QB coach Jim Zorn (le^), watching video with Mae Hasselbeck (second
from le^) and other team Quarterbacks.
Squad Mee3ngs

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Team Auditorium

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NFL Team Mee3ng Schedule
18
HOURS!

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2: COMMUNICATION
Intelligence is no good if you can’t share it.

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Brilliant, Tortured, Twisted
Napoleon Bonaparte

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Why Do Football Squads Huddle?

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Helmets with Radios are Green Tagged

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Each Time Has Two for Field, Two Back Ups

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Thermograph Pictures on Sidelines
!

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Picture Technology Updated for the Tablet Age

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Dropping in the Dra^ Likely Due to Poor Wonderlic Test.
Psychological (really Communica3on) Test

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Died two decades apart under similar circumstances.
Gary Gordon, Randy Shughart, & Mike Murphy

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Sacriﬁced Their Lives to Establish Communica3ons with Commanders.
Black Hawk Down, Lone Survivor

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•  Hard-‐wired Press Box to Sideline
•  Radio to ﬁeld
•  Visuals to Field
•  Audibles on the Field
Four Dimensions of Communica3on

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Sharing S3lls with a Player

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The Power of Small Team
James Cameron
”…
the
strange
bond
that
happens
when
a
small

group
of
people
form
a
team.

In
that
bond
you

realize
the
most
important
thing
is
the
respect

that
you
have
for
them
and
they
have
for

you...”

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3: LEADERSHIP
There Can Be Only One (in charge)

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Cincinna3 Bengals head coach Marvin Lewis

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On Field Decisions Made by Players, Not Coaches
Decisions on the Field

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The Truth is Out There!
David Duchovny

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Does Peyton Doubt?

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Only Baseball Isn’t Under Time’s Thumb.
CRUCIBLE OF THE CLOCK

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•  A Pilot’s Pilot
•  Made an Honorary Marine
•  Theories Taught Worldwide
Col John Boyd

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Observe, Orient, Decide, Act
John Boyd’s OODA Loop
!

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Applying OODA to Football (Or Any Other Conﬂict)
!

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Misdirec3on Becomes Comical

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Misdirec,on:
Feints
&
Threats

§  The Blitz
•  Maneuverability and speed
•  Paralysis over destruction
•  Psychological dimension of conflict
•  “A man unnerved is a highly infectious carrier of
fear, capable of spreading an epidemic of
panic.”
- Frans Ossinga

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Misdirec,on:
Feints
&
Threats

Lawrence Taylor and the Maginot Line
Netherlands
Belgium
France
Germany
Paris
LU
O O O O
O
O O OO
Q
O
X X X X
X
XX
X X
X X

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THE BLIND SIDE
The aim of the blitz, according to John Boyd, is to ‘blind side the adversary regardless of the circumstances’.

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WRAP UP
What Does It All Mean?

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Business Algebra
Football

Is

Business

Football

Is

War?

Business

Is

War

+
=

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-‐ VINCE LOMBARDI
Running a football team is no diﬀerent than
running any other kind of organiza3on -‐ an
army, a poli3cal party or a business. The
principles are the same. The object is to win -‐
to beat the other guy. Maybe that sounds
hard or cruel. I don't think it is.

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Q&A

Prior to the Snap

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