Discover some of the more fascinating retail stories happening before our very eyes…VM Chronicles 4 The fourth series of Extra-ordinary Events Barefoot in the Park: Footwear Fusion. Mighty Martens: Straying Off the Beaten Track. Raw Refined Refreshed: At Its Un-Doctored Best. Stepping On The Toes of Giants: Nude Architecture. Footnotes: Author of its Own Success. Samba-Rovski! : The Rhythm of Latin Romance. Style-Rovski! : An Uncut Jewel of a Site. Windows13: Facebook Facade Drives Bershka's Outlook. https://www.vm-unleashed.com https://www.facebook.com/VMunleashed.Ltd

1. No. 04
VM-chronicles
a 4th series of extraordinary
and fascinating retail events
from VM-unleashed! Ltd

2. VM-chronicles
a 4th series of extra-ordinary events No. 0401
Barefoot in the Park: Footwear Fusion
Nude is a stunning showcase for beautiful silhouettes and fashion
forward foot design. The store is a perfect sole-mate with its
simplicity, subtlety, curved lines and standout lighting displays. Each
design style is presented as a hero in an array of colours, fabrics,
finishes and patterns, displayed its the ideal way to show off the
shape, the heal, texture, the sheen the beautiful lines that come
together effortlessly to create the most desirable footwear around.
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3. VM-chronicles
a 4th series of extra-ordinary events No. 0402
Mighty Martens: Straying Off the Beaten Track
It is no easy "feet" to keep a clear direction for a powerful brand
identity, and also maximise opportunities for the product away from its
safety zone. Dr Martens illustrates intelligent imagination as its
collection strays into dress shoes, formal shoes and casual boots whilst
maintaining its distinct style and rawness. Classic silhouettes are re-
incarnated with tantalising textures, finishes and patterns which are
both at odds, yet in complete harmony, with this most celebrated of
boot brands.
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4. VM-chronicles
a 4th series of extra-ordinary events No. 0403
Raw Refined Refreshed: At Its Un-Doctored Best
A brand blended to perfection. New initiatives and collaborations add
different dimensions to the celebrated boot brand. Brutus fashion
evokes the spirit of a bygone age, tattoo adds new and fascinating
features to stereotypical styles, whilst Agyness Deyn's designs add
bows, beauty and frivolity to the famous features. Many paths followed
to the Doctor's House.
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5. VM-chronicles
a 4th series of extra-ordinary events No. 0404
Stepping On The Toes of Giants: Nude Architecture
When avant-garde Dutch Architecture meets traditional West Country
Shoemaking then the world of footwear is in for a shock. Nude is the
collaboration of design and shoes. It creates through a series of design
collaborations and projects some of the most innovative footwear fusion
where furniture is the upholstery of heels, graffiti the language of laces
and engines the adrenaline that sets the tongues of footwear tailors
wagging.
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6. VM-chronicles
a 4th series of extra-ordinary events No. 0405
Footnotes: Author of its Own Success
When categories collide, the results can be unexpected and delightful.
Author takes a leaf or two from the world of antique books and dusty
tomes to display its footwear with context and pre-text. From sling-
backs to paper-backs, librettos to stilettos, from pigeon toes to classic
prose and pump addiction to pulp fiction, we are all walking in the
footstep of giants.
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7. VM-chronicles
a 4th series of extra-ordinary events No. 0406
Samba-Rovski! : The Rhythm of Latin Romance
Valentines Day tempts customers of Svarovski with a journey into
Tropical Paradise. The retailer creates an immersive, omni-channel
experience linking window displays, internal focal points, websites and
facebook. The initial perception of a traditional Valentines window is
transformed as mobile tagging reveals layers of excitement and reward
for the curious customer.
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8. VM-chronicles
a 4th series of extra-ordinary events No. 0407
Style-Rovski! : An Uncut Jewel of a Site
The Svarovski Paradise site combines beautiful imagery and simple
visual genius to link jewellery to occasion in a narrative that looks set to
run from occasion to occasion. The simple scrolling technique is nothing
short of inspired as it smoothly takes the browser on a journey through
the hours and days of the Valentine month. Designed to inspire, it
embraces social sharing and e-commerce to bring a little of Svarovski's
dream into the reality of everyone's life.
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9. VM-chronicles
a 4th series of extra-ordinary events No. 0408
Windows13: Facebook Facade Drives Bershka's Outlook
Jack Spade has settled in the heart of Brewer Street and become a
destination for Soho menswear savvies. The Liz Claiborne brand
continues its steady international expansion with its first European
store. Whilst its assortment style is classic and understated, the store
projects its distinct and intimate personality with an eclectic mix of
accessories and impulse purchases.
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10. VM-unleashed Ltd! Tim Radley
11 Moat Farm Managing Director
Royal Tunbridge Wells tim.radley@vm-unleashed.com
Kent TN2 5XG 07967 609849
UK www.vm-unleashed.com
VM-chronicles: a series of extra-ordinary events
from VM-unleashed! Ltd