1. Living Digital

2. The World is changing gapminder.org Internet Growth is following this trend Internet retail is sure to follow! e-commerce was worth some $83bn (£50.4bn) across the country (econsultancy)

3. How is digital is evolving? 1990 2000 2010 2020 2.0 1.0 3.0 4.0 Read Write Learn Merge

4. The Future is already here We’re now seeing the convergence of offline with digital

5. ‘Data is the new oil’ Gerd Leonhard

6. “I know that half of my advertising budget is wasted, but I'm not sure which half.” John Wanamaker

7. "It’s only when you process oil that it demonstrates its value, and data is the same" MEC Richard Lloyd(*)

8. But The fundamentals of marketing still remain the same Its all about the money And brand Ultimately digital marketing is a tool

10. We’re all marketing scientists

11. The Scientific Method The scientific method is a process scientists must follow in determining the workings of the universe. There are five basic components to the scientific method: From observations of the natural world, determine the nature of the phenomenon that is interesting to you (i.e. ask a question or identify a problem). Develop one or more hypotheses, or educated guesses, to explain this phenomenon. The hypotheses should be predictive - given a set of circumstances, the hypothesis should predict an outcome. Devise experiments to test the hypotheses. All valid scientific hypotheses must be testable. Analyse the experimental results and determine to what degree do the results fit the predictions of the hypothesis. Further modify and repeat the experiments.

12. Make sense of the daisy chain

13. Key objectives Problems Opportunities Business Market Trends Deliverables Market insight Competition Digital strategy Break points Behaviors The brand The consumer Implementations Key insights Roll-out factors Stage-gate Insight 1-2-1 insight Research Peer intelligence When? how? Insight > analysis > review > MVP ROI Feedback > Iterate > upgrade> Scale

14. The Butterfly Effect

15. Affiliate SEO (organic) Email SEO (link) PR Find PPC CRO Usability SEO (onsite/tech) Convert Re-marketing Sales/ re-targeting/CRM Retain

17. Gamification Attribution Video/static image overlays Social media as Customer Services On/offline convergence QR/RFID/Mobile Automation

18. De-duplication/ attribution Data used to build customer profile CRO improving conversions Display Angels site Voucher terms siloed from PPC campaign PPC Email retargeting In House CRM Brand +voucher PPC Voucher code aff Affiliate Angels site Cashbackaff Facebook aff Aff – dis. retargeting Segmentation Video, Partners, bloggers etc. SEO aff blogs Retargeting w/ Aff partnership incentives De-dupe via aff network Angels site/ instore Offline inc. mobile aff/ catalogues Aff – dis. retargeting SEO

20. Linkedin Facebook Blog No twitter :P Email – timeforacatnap@gmail.com