How To Find Customer and Talk To Them
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This document provides tips on finding customers and engaging in conversations with them. It discusses reliable marketing channels like offline ads, existing platforms, and PR. Specific tactics covered include networking, cold emailing, social media, cold calling, and referrals. For conversations, it emphasizes listening to understand problems, not overpitching solutions, avoiding hard sales tactics, determining a prospect's budget, and using the Manni Method to focus on experience and getting a "yes". The key takeaways are to try communication hacks, measure results, and apply lessons to the next prospect interaction.
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How To Find Customer and Talk To Them
- 1. How To Find Customers and Talk To Them Till Carlos. Barcamp Saigon 2014
- 2. Traffic x Conversion x CLTV Part 1 Part 2
- 3. Finding 1 Your Mission Reliable Channel Part 1
- 4. Fear of rejection, No experiments, No investment mindset
- 5. "If you cannot buy a customer - you do not have a business" Tom Libelt
- 6. Offline Ads Existing Platforms Channels Non-traditional PR Target Market Blogs Public Relations (PR) Affiliate Programs Non-SEM Ads SEM Community Building Engineering as Marketing SEO Business Development Content Marketing Direct Sales Email Marketing Viral Marketing Offline Events Speaking Engagements
- 8. 3 HACKS ● 80% listening ● Do not sell. ● Search for the value match
- 10. #1 First Yes Hello James, I saw you are active on___. Do you think ____ will be important to your business in the next 2 years? Till
- 11. #2 Second Email Hello James, thanks for your answer. Would you be up for a short chat on how to improve ____ ? Till
- 12. #3 Warm Call / Cold Call
- 13. #4 Proceed / Good-Bye Email
- 14. 3 HACKS ● Mail-Mail-Call-Mail Strategy ● Get a simple yes first ● Use a tool (Toutapp, Streak)
- 15. 3) Social Media
- 16. ● Search for top influencers, email followers ● Learn one well, automate the rest ● Retweet 9 times, sell 1 time 3 HACKS
- 17. 4) Cold Calling
- 18. Pitch fast, then shut up "Hello, this is Till from Märketing Limited. We manage your digital marketing with a risk-free trial period. You do not pay until we deliver results. Is that something your company could benefit from?"
- 19. ● Make the list first, then call ● Have a script ready + Get to the point ● Use a headset 3 HACKS
- 20. 5) Referrals
- 21. 50 Power Contacts 100 Loose contacts 5 Closest Thanks to Judy Robinett
- 22. Connect people first. Then ask some time later.
- 23. To: Ramit From: Chris Subject: Introducing me to Jennie Jones Hey Ramit, I noticed you’re connected to Jennie Jones at Acme on LinkedIn. I would love to chat with her to get some advice about Acme. I promise to be respectful of her time. Would you mind connecting me? I can send you a pre-formatted introductory email to make things really easy for you. Is that OK? Thanks, Chris
- 24. 3 HACKS ● Divide contacts into 5+50+100 ● Give value first, then ask ● Make introductions easy
- 25. How to find the reliable channel 1) Pick 3 channels today 2) invest in them 3) measure the output (ROI)
- 26. Your Mission Disqualify, Build Trust, + Convert Part 2
- 28. 1) Talk about the problem (Not the solution)
- 30. Listen more than you talk
- 31. ● Try to understand the problem deeply ● Listen, talk little, ask questions ● Ask: What would make the perfect solution 3 HACKS possible?
- 32. 2) Do the
- 33. Son: “Okay, so would you ever buy an app which was like a cookbook for your iPad? “Oh, well yes honey, that sounds amazing."
- 34. “How much time/money have you spent on finding a solution”
- 35. “Whoa! Hey! I’m building a mobile app to help stores give out discounts to their most loyal customers so you’d never need to carry paper cards again. Do you think you would use something like that?”
- 36. “What would syncing to Excel allow you to do?”
- 37. 3 HACKS ● Do not overpitch ● Adapt to existing workflows ● Empathize
- 38. 3) No hard sale
- 39. "And what do you want to achieve by working with me or someone like me?"
- 41. ● Use "or someone like me" ● See your price as totally justified ● Give a risk-free option 3 HACKS
- 42. 4) Ask the price point
- 43. "If I would present you the ideal solution… how much would that be worth to you?"
- 44. "Good, then you are not mad if the project costs $10,000."
- 45. ● Calculate how much your solution is worth ● Everyone has a budget, get it! ● Increase the perceived value 3 HACKS
- 46. 5) Sell Instead of Negotiate
- 47. The Manni Method
- 48. ● The experience is most important ● Try to get a "Yes" ● Use the Manni Method 3 HACKS
- 49. Action Steps For You 1) Learn 1 hack tomorrow 2) Try it on your next prospect 3) Feel the response
- 50. Thank You! All Infos: http://TillCarlos. com/barcampsaigon