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Mobile2.0 Paris, March 2009

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Thomas Husson
Thomas Husson

Presentation at Mobile 2.0 conference in Paris

TechnologieReisenBusiness
1 von 20
March 10, 2009 - Paris Thomas Husson Senior Analyst Forrester Research Le marché des services mobiles en Europe et aux US
Mobile 2.0 is being invented as a result of web/mobile convergence
Agenda ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
Overall, technology services will remain steady despite the crisis
Mobile Internet not mainstream even among millenials and digital natives
Cost And Bad Experiences Impede Greater Adoption…
…even more so for current mobile Internet users!
Agenda ,[object Object],[object Object],[object Object]
New services are emerging in the mobile digital hub COMMUNICATE CREATE CONSUME CONTROL Blogs IM/Chat SMS Ringtones Music Search News Video TV Web browsing Games Maps Health Payment Commerce Banking Ticketing Travel Parking Social Networks Pictures E-mail / MMS PIM P2P / Video Voice Transport Alerts
Drivers are now in place for mobile services’ uptake Touchscreens NFC GPS Accelerometers UPmP HSPA+ LTE Remote sensors
Off-portal will offer D2C opportunities
Application stores: the new mobile merchandizing paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object]
Tectonic shifts are shaking up the mobile value chain Internet & Media in search of reach Manufacturers’ new ambitions Operators’ new role CONSUMER
Adoption of LBS and social networking on mobile is limited today but looks promising
Social location will emerge ,[object Object],Nokia CEO Olli-Pekka Kallasvuo (December 2008)
Recommendations ,[object Object],[object Object],[object Object],[object Object]
Key takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Mobile2.0 Paris, March 2009

  • 1. March 10, 2009 - Paris Thomas Husson Senior Analyst Forrester Research Le marché des services mobiles en Europe et aux US
  • 2. Mobile 2.0 is being invented as a result of web/mobile convergence
  • 3.
  • 4.
  • 5. Overall, technology services will remain steady despite the crisis
  • 6. Mobile Internet not mainstream even among millenials and digital natives
  • 7. Cost And Bad Experiences Impede Greater Adoption…
  • 8. …even more so for current mobile Internet users!
  • 9.
  • 10. New services are emerging in the mobile digital hub COMMUNICATE CREATE CONSUME CONTROL Blogs IM/Chat SMS Ringtones Music Search News Video TV Web browsing Games Maps Health Payment Commerce Banking Ticketing Travel Parking Social Networks Pictures E-mail / MMS PIM P2P / Video Voice Transport Alerts
  • 11. Drivers are now in place for mobile services’ uptake Touchscreens NFC GPS Accelerometers UPmP HSPA+ LTE Remote sensors
  • 12. Off-portal will offer D2C opportunities
  • 13.
  • 14.
  • 15. Tectonic shifts are shaking up the mobile value chain Internet & Media in search of reach Manufacturers’ new ambitions Operators’ new role CONSUMER
  • 16. Adoption of LBS and social networking on mobile is limited today but looks promising
  • 17.
  • 18.
  • 19.
  • 20.