Mekong Moments

MEKONGMOMENTS POWERED BY ENWOKE
COLLABORATIVE
STORYTELLING
FOR EVERYONE

BE PART OF YOUR OWN STORY.
JOIN MEKONG MOMENTS AND UTILIZE
THE POWER OF COLLABORATIVE
MARKETING AND SOCIAL COMMERCE.

WHATis Mekong Moments

MARKETING CAMPAIGN
An authentic image tells your complex story
in a simple way. Research has shown that
visual content, such as images and videos,
builds stronger connections to consumers.
1 A VISUAL CONSUMER

INCREASE IN
CONVERSION
RATES through
Instagram-style
photos: 25%
CLICK THROUGH
RATES increase
from 2.35% to 8%
87% of interactions
of top brand posts on
Facebook were with
posts with photos
150%87%25% 8%
Tweets with
images receive
150% MORE
RETWEETS
THE IMPACT OF USING AUTHENTIC USER GENERATED
IMAGERY COMPARED TO USUAL PHOTOGRAPHY

A TRAVEL INSPIRATIONAL PLATFORM
Travellers already share their stories. With Mekong Moments you
can leverage the phenomenon of social media sharing and allow
moments to turn into memories by enticing your visitor to connect
their social content and by connecting to social inﬂuencers, such
as bloggers.
2
40M
4.75B
500M
STORIES ARE
CONSTANTLY
BEING SHARED
*NUMBER OF POSTS PER DAY
ENABLE OTHERS TO TELL YOUR STORY!

AN EXPERIENCE is an offering that
provides an experience to visitors.
This can be as a PLACE, EVENT,
CAMPAIGN or a STORY connected
to a speciﬁc location. A hotel for
example constitutes several
experiences, the accommodation,
each restaurant and the spa are
each separate and unique
experiences that can be marketed
to separate target groups.
STORYTELLING
NARRATIVE:
Story
THE COMPONENTS OF
AN AUTHENTIC STORY
PERSON:
Story Teller
PLACE:
Experience
VISUAL:
The story teller’s
photo/video of
the experience
EXPERIENCE:
WHAT IS AN

GENERATING DIRECT BUSINESS
More and more travellers are ﬁnding their information
through social media and relying to peer-generated content
to make their travel decisions. Mekong Moments provides a
direct link to your booking channel from user generated
content.
85% OF MILLENNIALS REPORT
THAT USER-GENERATED CONTENT
INFLUENCES WHAT THEY BUY
AND WHERE
85%
3 THROUGH SOCIAL COMMERCE

BUILDING SOCIAL MEDIA
Mekong Moments is easy to use. Any
experience can sign up and run social media
contests for free. Any individual can post
images, which will automatically be
aggregated to your personal page. Everything
is done step-by-step, easy to understand
Ask us about the next Mekong Moments
training in your region.
MARKETING CAPACITY
4

5 THE GREATER MEKONG SUBREGION
Use the power of many to build powerful and
sustainable campaigns in collaboration with
partners. The GMS has a strong network of
experiences. This creates millions of shared
moments through a strong network of micro
social media contests , showcasing the
diversity and strong appeal of the GMS by
building a cloud of content that increases the
awareness of the region internationally.
The more you engage your customers and
connect to other experiences, the more
exposure you will get online, the more
bookings you will receive in the future, and the
more the region will be promoted as a result.
COLLABORATIVELY PROMOTING
CAMBODIA CHINA LAO PDR MYANMAR THAILAND VIET NAM

Using common hashtags , for example #MekongMoments, in
social media in collaboration with others can become very
powerful by creating content clouds, expanding your reach
and making it widespread across joint followers and their
friends with no boundaries to the size of the network. The
larger a content cloud gets, the higher the online impact.
THE POWER OF EXPOSURE
#137PILLARS
#RAWEEKANLAYABKK
#SINOUKCOFFEE
#OCKPOKTOK #KAMPOT
#THAISMILE
#LAOS
#SIEMREAPMOMENTS
#INTERCONTINENTALBKK
#SOFITELLUANGPRABANG #BANGKOKRIVER
#ASIANTRAILS
#KAMULODGE
#LAOAIRLINES #BANGKOKTOURISM
#CHOUIFONGTEAHOUSE
#GREENDISCOVERYLAOS
#SAIGONTOURISM
#GERRITSTOUR#VESPERBAR
#DOICHAANGCOFFEE
#DOICHAANGCOFFEE
#AIRASIA
#AMAZINGTHAILAND
#MEKONGMOMENTS
6
INCREASED
ENGAGEMENT
MORE SHARED
MOMENTS
MORE BUSINESS
EXPOSURE
MORE
TRAFFIC
HIGHER
RELEVANCE

WHYMekong Moments

We are a public-private partnership collaborating with the six governments
through MTCO and with development organisations creating a support structure
for local businesses.
Mekong Moments has a curriculum of trainings on various topics, which are
conducted in collaboration with partners to increase knowledge transfer in the
region as well as build capacity on all levels.
Businesses also have access to an extensive online resource centre providing
answers and support as well as giving access to promotional materials. In
addition, they have access to partner services and products through the business
interface.
AN ACTIVE PARTNER TO THE INDUSTRYI
OUR GOAL IS TO BUILD CAPACITY FOR
THE TRAVEL INDUSTRY IN THE GMS.
MEKONG MOMENTS IS ACCESSIBLE TO
EVERYONE, EXPERIENCES OF ALL SIZES
AND SHAPES FROM INDIVIDUAL TOUR
GUIDES TO INTERNATIONAL HOTEL CHAINS.
Jens Thraenhart,
Executive Director
Mekong Tourism Coordinating Office

II
We encourage and allow partnerships between
businesses for a greater impact of their
campaigns through a higher exposure by
reaching wider groups of audiences.
Mekong Moments allows any experience to be
connected to others or grouped with others
under a common campaign, brand, and
afﬁliation.
IT’S COLLABORATIVE

III
Participation at Mekong Moments is FREE as
long as a campaign is actively run.
THERE ARE NO BARRIERS
TO PARTICIPATE

IV
Our technology help to drive social commerce
engage audiences and create a cloud of
authentic user generated content that promotes
destinations, businesses, and organisations.
Social CRM provide valuable consumer insights.
Powerful combination of data and content
creating inspirational storytelling.
IT SETS TRENDS

V
Mekong Moments provides a unique level of
customization options to experience and group
pages. You have total control of the content that
will be published as well as the branding and the
location.
Image boards can be posted on any website.
Ability to use the experience page as your own
homepage by connecting your URL and
applying your own branding.
YOU CAN MAKE IT
YOUR OWN

HOWdo I participate?

Create a user and business
profile on
MekongMoments.com,
following the easy step-by-step
instructions. You can later invite
other users to your business
profile and assign user roles to
them.
At the same time, you can
setup your experiences
following the easy step-by-step
instructions. You can choose
between a free Bronze
experiences to fully customized
Gold Experiences.
If at any time you require
support, book our setup
service to have it done for you.
Determine, which hashtag is
best for your campaign. We
recommend using your
Instagram # for the first
campaign. Afterwards, follow
the easy step-by-step
instructions to complete the
campaign set-up.
This includes setting a campaign
image and poster, campaign
types, duration and mechanics.
The campaign will afterwards be
visible in the offers page of
Mekong Moments.
If you require creative or setup
support, feel free to book our
services to create a stunning
campaign.
A successful campaign
requires customer
engagement. Download and
print marketing materials from
your business user page, ask
us to create custom collateral
or a custom Mekong Moments
video for your campaign, use
social media channels to
promote your campaign.
Check the reporting on
your Mekong Moments
business page frequently
and adjust your customer
engagement strategy
accordingly.
Mekong Moments step-by-step
sign-up process
CREATE
A CAMPAIGN
ENGAGE
YOUR CUSTOMERS
MONITOR
AND ADJUST
SET
YOURSELF UP
Mekong Moments campaign
image board
Customized collateral Business Reporting backend
DRIVE
SALES$

FEATURES

Your experience will be pinned on the main Mekong Moments map and will be
searchable on the platform
MEKONG MOMENTS MAP LISTING
The Moments board shows the aggregated social media images from your
campaigns. You are able to control the image via the business backend.
MOMENTS BOARD ON EXPERIENCE PAGE
Create and run as many campaigns as you wish.
UNLIMITED CAMPAIGNS AND OFFERS
Your campaigns and offers will be listed on the Mekong Moments offers page
LISTING OF CAMPAIGNS AND OFFERS
Make yourself easier searchable by showcasing your features from accepting
credit cards to offering pet friendly rooms.
SHOW YOUR FEATURES ON YOUR EXPERIENCE PAGE
Showcase your certiﬁed afﬁliations and your group membership to appeal to
special target groups
SHOW YOUR AFFILIATIONS
Create a map of experiences on your Mekong Moments experience page
(permission for two-way connection required)
CONNECT WITH EXTERNAL EXPERIENCES
Promote your events on Mekong Moments. Collect event images to the Moment
board on the events page.
UNLIMITED EVENT PAGES
Feature your experiences, events and offer on the Mekong Moments map and
listings pages with a targeted boost.
AVAILABILITY TO SHOWCASE EXPERIENCES, EVENTS AND OFFERS
Download marketing materials, request customized collateral, book creative and
other support. Register for a training.
BUSINESS RESOURCES AND SUPPORT
MekongMoments will connect you to partner services of trusted business service
providers, from photographers to booking engines.
ACCESS TO PARTNER SERVICES
Make your MekongMoments experience page your own by placing your own logo
and applying your corporate colours. Removal of Mekong Moments watermark.
OWN BRANDING
Have a choice to templates for your experience. The template are customized to
meet various requirements, e.g. hotels, restaurants, etc.
CHOICES TO CUSTOMIZE WEBSITE
Make your experience page your own by connecting it to your URL.
OWN URL
Make direct bookings easier by integration your booking engine.
BOOKING ENGINE INTEGRATION
WITH ACTIVE
CAMPAIGN
Have access to your personal customer service agent.
GOLD SUPPORT
SET-UP FEE (ONE-TIME) $60.00
$10.00
$5.00
$250.00
$50.00
$25.00
$1,500.00
$300.00
$150.00
MONTHLY FEES (MONTHLY PAYMENT)
MONTHLY FEES (ANNUAL PAYMENT)
Showcase your own experiences on each other’s pages.
CONNECT INTERNAL EXPERIENCES
Showcase your offers and campaign on your own page to your own customers.
SHOW OFFERS AND CAMPAIGNS ON YOUR PAGE
In addition, to showing your event on the main page, add an
event calendar page to your experience.
EVENT CALENDAR
Add an image gallery to your page to showcase your professional imagery.
IMAGE GALLERY
Make your content and main images available to interested parties all over the
world.
SYNDICATION AVAILABLE (UNDER DEVELOPMENT)
Generate an embed code your moments boards with various customization
options and include it in any other media such as websites, LED screens, event
projector screens, etc.
EMBED CODE FOR MOMENTS BOARD
MEKONGMOMENTS EXPERIENCE PAGE
FEATURE
BRONZE SILVER GOLD
(Branded) (Full API)
(Advanced)
REPORTING TOOLS
INCLUSION OF AN UNLIMITED NUMBER OF EXPERIENCES
Create a map of experiences on your Mekong Moments experience page (permission for
two-way connection required)
CONNECT WITH YOUR EXPERIENCES
Generate an embed code your moments boards with various customization options and
include it in any other media such as websites, LED screens, event projector screens, etc.
EMBED CODE FOR MOMENTS BOARD
Make your Mekong Moments group page your own by placing your own logo and applying
your corporate colours.
OWN BRANDING
Show all your connected experiences on a custom map page. All experiences are searchable
and can be browsed by category, location, features, etc.
CUSTOM MAP PAGE
Show all your connected experiences on a custom map page. All experiences are searchable
and can be browsed by category, location, features, etc.
CUSTOM OFFERS AND CAMPAIGNS PAGE
Showcase your events and your experiences’ evebts on your own page to your own
customers. Event can be searched and browsed.
CUSTOM EVENTS PAGE
Publish your stories on your own stories page.
CUSTOM STORIES PAGE
Have a choice to templates for your group site.
CHOICES TO CUSTOMIZE WEBSITE
Make direct bookings easier by integration your booking engine.
BOOKING ENGINE INTEGRATION
SET-UP FEE (ONE-TIME)
MONTHLY FEES (MONTHLY PAYMENT)
MONTHLY FEES (ANNUAL PAYMENT)
Make your group page your own by connecting it to your URL.
OWN URL
Have access to your personal customer service agent.
GOLD SUPPORT
The Moments board shows the aggregated social media images from your experiences. You
are able to control the image via the business backend.
MOMENTS BOARD ON GROUP PAGE
MEKONG MOMENTS GROUP PAGEGROUP
PAGE
EXPERIENCE
PAGE FEATURES
BRONZE SILVER GOLD
Access to FAQ and support page
Download standard marketing materials
Customized marketing materials (per item)
Customized MekongMoments video
Set-up support (per bronze experience)
Training Materials
Boosting of Experience, Offers, Campaigns and Events
Boosting of favourite Moments
BUSINESS SUPPORT
10 -24 Experiences
25 -49 Experiences
50 -74 Experiences
75 -99 Experiences
More than 100 experiences
NUMBER OF EXPERIENCES DISCOUNT
(Branded) (Full API)
$150.00
FREE
FREE
FREE
FROM $0.20 (PER DAY)
5%
10%
15%
25%
35%
FROM $0.10 (PER DAY)
$150.00
$450.00
$60.00
$100.00
$50.00
$350.00
$300.00
$150.00
$1,500.00
$1,000.00
$500.00
FREE

www.MekongMoments.com
IN PARTNERSHIP WITH
CAMBODIA PR CHINA LAO PDR MYANMAR THAILAND VIET NAM| | | | |

SUPPORT

FLYERS
VIDEOS
STICKERS & BADGES
POSTER & STANDEES
EXPERIENCE SET-UP &
CAMPAIGN CREATION
TRAININGS & HELP DESK
CREATION OF PRIVATE LABEL PLATFORM - POWERED BY “ENWOKE”

Mekong Moments

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