Case study from our Leadership in the New Normal at MACPA's 2011 Beach Retreat. Tom Hood shows how he used social media to create a conversation that went to potentially 45,600 people in one day and involved two leading business authors.

1. Using Social Media to Create
Shared Insights
A Case Study in Leadership & Social
Media from MACPA’s 2011 Beach
Retreat in Ocean City, Maryland
July 7, 2011

2. Follow the links
How social media can be used for leadership &
learning
• Live session at MACPA Beach Retreat
• Video interview w/ Emmanuel Gobillot, author of Leadershift
http://youtu.be/3nUhFut5CjM
• Post preso on www.slideshare.net http://dld.bz/afX8M
• Blog post about Beach Retreat session on www.cpasuccess.com
http://dld.bz/afX2K
• Blog sends out tweet http://dld.bz/agc52 mentions example from
class twitter handles
• Tom Peters responds http://dld.bz/agc5U
• Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v
• And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C
• And involved Joe Boutte http://dld.bz/agc6Q
• And featured by Dr. Steve Hornik (UCF – Accounting)
http://dld.bz/agc8f

3. Blogs start the conversation
www.cpasuccess.com
www.bizlearningblog.com

5. http://dld.bz/agc8f
Featured
our blog
post

6. It all adds up…
Twitter Followers (reach)
@tomhood 3,299
@tom_peters 39,543
@egobillot 1,748
@joeboutte 550
@shornik 460
+ 84 views on Slideshare (in 2 days)
+ 156 views on Youtube
+ ??? Views on blog
+ Facebook sharing & Linkedin shariing

7. MACPA’s Social Media Map
57,548 views
1,047 connections
450 connections
80,568 views
3,299 followers
450 members
Top Accounting
Blogs – 2009, 2010, 2011
Top 50 Business Blogs - 2011 34

8. Connect to MACPA
• Facebook
http://www.facbook.com/macpa
• Linked-In
http://www.linkedin.com/groups?gid=153466&trk=hb_side_g
• Slideshare
http://www.slideshare.net/thoodcpa
• Youtube
http://www.youtube.com/macpapro
• Twitter
http://www.twitter.com/macpa
http://www.twitter.com/billsheridan
http://www.twitter.com/tomhood

9. Social Media Tools Used
• Blogs www.cpasuccess.com &
www.bizlearningblog.com
• Youtube www.youtube.com
• Slideshare www.slideshare.net
• Twitter www.twitter.com
• Facebook www.facebook.com
• LinkedIn www.facebook.com

10. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com
http://www,bizlearningblog.com

11. =
Leadership resources:
Leadership Academy www.bizlearning.net/live/i2aleadership
Strategic Planning www.bizlearning.net/i2astrategicplanning
Follow me on:
 Twitter: http://www.Twitter.com/tomhood
 LinkedIn: http://www.linkedin.com/in/tomhood
 Facebook: http://www.facebook.com/thoodcpa
Plaxo: http://tomhood.myplaxo.com
Slideshare: http://www.slideshare.net/thoodcpa
Youtube: http://www.youtube.com/thoodcpa
Second Life avatar name: Rocky Maddaloni
Check our Customized Training Catalog out:
http://www.bizlearning.net