The term Content Management System (CMS) means different things to different people. This term covers a large surface area and often brings up more questions than answers. What can a CMS do for me? Why do we need a CMS? How do I make sense of the solutions available? In this session we will define what a CMS is, how this is important to your organization and its content. We will also look at key problem areas that a CMS system solves and the organizational readiness areas to review before considering any CMS system.

1. CMS Today – Knowing when you need a CMS Module 18 Thomas Robbins thomasr@Kentico.com http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx Kentico_CMS trobbins

2. Session Agenda The Web today Content is king What is CMS? Implementing a CMS Questions

3. The Web today

4. Population Sizing Potential Target Population of 1.7 Billion Source: http://www.internetworldstats.com/stats.htm

5. Your Competition Total Sites Across All Domains (August 1995 - February 2010) Source: www.netcraft.com In the February 2010 survey Netcraft received responses from 207,316,960 sites.

6. Changing Experiences Amazing rise of social connections computing ‘Cross follow’ Phenomena Many users don’t directly access the site Source: http://www.computerworld.com/s/article/9148878/Twitter_now_has_75M_users_most_asleep_at_the_mouse Source: http://www.facebook.com/press/info.php?statistics

7. Importance of your Web site Source: http://www.stanford.edu/group/siqss/Press_Release/Chart9.gif Represents company brand and public facing presence How your company is seen by the world wide audience Internally represents an operational asset People ‘make’ your site Process keeps it running Technology powered

8. Content is king

9. What is Content? Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few. What about social networking?

10. Content Contributors Content Managers Authors Editors Publishers Application Developers Web Designers System Administrators

11. Importance of content Customer connection mechanism What your audience is looking for Provides information about your product or service Allows people to easily link and discuss (natural links) Opportunities for multi-targeting and multi-channel

12. A king is Consistent Create a consistent customer experience Allows people to work independently Content editors Content authors Web designers Application developers Operations (db admin, sys admins)

13. What is CMS?

14. What is a Content Management System (CMS)? People Process Technology

15. CMS Styles Hosted Vendor hosts and maintains the CMS Frees user from administrative responsibility and reduces initial cost but in the long term reduces amount of client control Commercial Vendor builds and then sells the CMS with the client responsible for maintenance. Client has more control but more responsibility as well Open Source No initial acquisition cost and the client has a lot of control and responsibility and dependence on open source community for support.

16. CMS Systems

17. When do you need a CMS? Is my content collection, management and publishing process to complex to manage informally? CMS System

18. 5 Reasons to implements a CMS Provide you customers a consistent and manageable web experience. Drastically increase your customer retention rates. Dramatically increase the productivity of your content managers, web designers and application developers. Improve the security of your web site and protect your customer’s personal information. Improve business continuity and execution

19. Implementing a CMS

20. Why do CMS Projects Fail? Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices. Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding. Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process.

21. 3 Common Pitfalls Scope creep in project implementations. One more feature is only a little bit more work- right? People don’t like to change the way they work. We are all comfortable with how we work – why change? Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way?

22. Determine Your Needs

23. Investigation

24. Upcoming Activities March 9 10–11 AM PST Kentico Webinar CMS Today – Driving Success with Search Engine Optimizations (SEO) March 16 10–11 AM PST Kentico Webinar Technical Learning – Introduction to Widgets April 12–14 Dev Connections - Las Vegas MS Visual Studio Launch April 27 Internet World 2010 - UK Don’t forget the Kentico Developer Newsletter!

25. Questions Thomas Robbins thomasr@Kentico.com http://devnet.kentico.com/Blogs/Thomas-Robbins.aspx Kentico_CMS trobbins