This document discusses crowdsourcing and its potential uses for businesses. It describes crowdsourcing as outsourcing tasks to a community. While crowdsourcing helped one city map itself in just 48 hours with 2,000 users, it also presents challenges. For businesses, crowdsourcing can help solve problems, aid new product development and research, improve customer service, and increase brand engagement. The document provides examples of companies that have used crowdsourcing and urges businesses to consider it as part of their marketing campaigns.