This presentation is about 7P's in the marketing mix. And also this contains the examples if HSBC bank.

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2. 
 Introduction
 Product
 Price
 Place
 Promotion
 People
 Process
 Physical evidence
Content
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3. 
 7 P’s is known as an extended marketing mix.
 This is generally using in the service industry.
Introduction
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4. 
 The product in service marketing mix is intangible in
nature.
 Service products cannot be measured and also it
won’t be owned to any one.
 Online banking
 Prepaid cards
 Current & fixed accounts
Product
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5. 
 Pricing in case of services is rather more difficult
than in case of products.
 Pricing is important to gain profit for the business.
 Free of charge to open accounts
 Interest rates
 Competitive based strategy
Price
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6. 
 Place in case of services determine where is the
service product going to be located.
 HSBC having both physical & electronic channels.
 Banks and ATM machines are physical channels .
 Online banking is an electronic channel.
Place
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7. 
 Promotion is an important part in 7 P’s.
 It’ll create the brand name of the business in the
consumers mind.
 People used to buy the products by this.
 T.V advertisements
 Online advertisements
 Bill boards
 Hand bills
 Sales promotions
Promotion
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8. 
 People are one of the elements of service marketing
mix. People define a service.
 Employees are the first once who make contact with
the customers.
 In service marketing, people can make or break an
organization.
 employees behavioral patterns towards the customers.
People
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9. 
 Service process is the way in which a service is
delivered to the end customer.
 Their procedures are tested before the launch of the new
current account package.
 Bank personnel are to conduct a test to determine how
efficient and effective front line staffs.
Process
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10. 
 It is generally recognized that physical evidence can
be subsidized into two components.
 peripheral evidence which can be possessed by the
consumer but has little independent value.
 essential evidence, which cannot be possessed by the
consumer but has independent value.
 The peripheral evidence is the prepaid card
 The essential evidence includes bank branches, cash
machines, posters and brochures.
Physical Evidence
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11. 
 http://www.marketing91.com/service-marketing-
mix/
 http://cloudchronicler.net/2009/10/28/marketing-
assignment-a-marketing-plan-for-hsbc-7ps/
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Refferences

12. 
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