Growing faster than in an alfalfa field, apps are sucking our time like never before. What makes them so appealing? And how can you get in on the action? We’ll take you through the concept, design, dev and marketing of apps. We’ll review some of today’s more popular options. And we’ll share one of our own – Beer Fridge. Best part? John Lavelle from Beer Fridge will be on hand to dispense a bit of his deep knowledge of brews and share a crop of unique and amazing varieties with you. We’ll download the Beer Fridge app and rate the beers on the spot. So if you like apps and beer, this is your pig-in-shit opportunity.

2. OUTFITTERS
- Using Facebook to get women to dive into mud pits
- Stealing bikes only to return them better than before
- MashingTwitter with pizza
- Creating an app that explains hot air
- Designing a b-card that doubles as a shot glass
Blazers of trails, masters of the
multi-tool, igniters of brands

4. RELATIONSHIPS
Allstate
Alverno College
Assurant Health
BBE Sound
Bellin Health
ConExpo - Con/Agg
Erik Buell Racing
Hayes Bicycle Group
Honeywell HomMed
Koss Headphones
Lava Lamp
Northwestern Mutual
Signature Needle Arts
Snap-on
Sub-Zero/Wolf
Yamaha Snowmobiles

5. APPS
HOWTO MAKE ‘EM.
HOWTO MAKE ‘EM MAKE MONEY.

6. $27 BILLION IN ’13

7. OH:“I’D RATHER LOOK AT MY PHONE
THAN TALKTO SOME SHITHEAD”

8. IT’S EASY

9. YOU’RE NOT
GONNA MAKE IT, PAL

10. GIVE IT AWAY
The 79th most downloaded free app
is the second highest grossing app

11. GIVE IT
AWAY
-In app advertising
-Paid apps can’t get additional ad revenue
-Free apps are open to continual upgrades
-Great revenue source - 56% of game
players who spend $1 in app, come back to
make multiple purchases
-Adobe used to charge one-time for their
creative suite. Now they charge $50/mo
and revenues have never been higher
-Licensing opportunities

12. BOILING IT
DOWN
- Have an idea (no, a good idea)
- Strong design/seamless UX
- Market it, son

14. DRINK BEER,
SHARE WITH
FRIENDS
Find beers you love
Find beers you didn’t know you love
See what your friends are drinking
Tell them what you’re drinking
Rate
Comment
Get notified when your faves arrive

15. INSPIRATION? I like beer

16. An app to rate beer?
NOT BAD

17. PHASE 1:
USER EXPERIENCE INFLUENCES

18. PHASE 1:
INFORMATION ARCHITECTURE

19. PHASE 2:
VISUAL DESIGN

20. PHASE 3:
NATIVE APP DEVELOPMENT
NATIVE APPs
Xcode & Eclipse
Beer Database
App Use Tracking
(Flurry)
User Comments/Etc
1.! NATIVE
2.! HYBRID
3.! 3RD PARTYTOOL

22. PHASE 4:
TEST, TEST, TEST

23. PHASE 5:
APP STORE DEPLOYMENT

25. PHASE ∞:
ANALYZE AND UPDATE

26. SO,ABOUTTHAT MARKETING

31. WHAT YOUR MUSIC’S
BEEN MISSING
BBE’s patented technology restores the natural
warmth, clarity and definition that have been missing
from your digital listening experience. Rediscover
the thrill of deeper richer lows, superior clarity and
definition, increased upper harmonic detail and
better overall audio performance regardless of the
quality of your earphones, dock, or speakers. The
SonicMax Pro difference will blow you away.
POWERED BY

33. SO, HOW IS IT DOING?

34. - Over 120,000 downloads
- Consistently top 50 music app (Japan)
- Engaged user network and high
interest in private label opportunities

35. U.S.
- #19 music app
- #424 app overall

36. Japan
- #1 music app
- #2 app overall

37. Thank you

38. LET’STRY IT
Apple Android