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This document summarizes key points about reaching digital generations. It states that more access to information means brands must provide engaging content as advertising rather than interruptions. Content defines a brand, so brands should show authentic value through multi-screen, mobile-first pictures and videos frequently without friction. Engagement, not selling, is key in this era.
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Become a member today
- 1. Become a member today! #thinkMotor
- 2. Corporate Members #thinkMotor
- 3. thinkLA Motor City West Thank You to Our Sponsors Reception Sponsors Valet Sponsor #thinkMotor
- 4. thinkLA Motor City West Founder and President Post Release #thinkMotor
- 7. vs vs vs
- 8. There’s more of more • More access • More information • More choices • More competition for attention
- 9. 2012 72 Hours upload every minute
- 10. More content = more time
- 12. The consequences of more • Faster / better filters • Less attentive (A.D.D.) • Another Damn Device • Less memory- more knowledge • No patience
- 14. We lived in information poverty Sharing information used to be really hard...
- 15. We have become information rich
- 16. We have become good filters
- 17. Brands can be the content
- 18. • Authenticity • Value • Your content defines your brand
- 19. We are now in the engagement era Ads vs. Content Interruption vs. Engagement Extract Value vs. Provide Value Selling vs. Telling
- 20. Content is becoming advertising
- 24. It’s not just Twitter...
- 25. Less space for interruption Small Screens Double Tap to Zoom
- 26. Think multi-screen, mobile first
- 27. Pictures and videos: use them Quantity is as important Quality
- 28. Be frictionless
- 29. The consequences of more • Faster / better filters • Less attentive (A.D.D.) • Another Damn Device • Less memory- more knowledge • No patience
- 30. Summary • Engagement not interruption • Be authentic • Your content = your brand • Multi-screen • Show don’t tell and do it more frequently • Be frictionless • Deliver something of value
- 32. We all have a voice
- 33. Email: Justin@postrelease.com Twitter: JustinCie info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com 111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802