1. Welcome To Your
Online Marketing
Strategy Session

3. My name is Dr. Bruce Parker

4. Let’s talk about you for a bit
first....

5. Let’s talk about you for a bit
first....

6. What are you doing right now
for online marketing?

7. What kind of results are you
getting?

8. What is your primary online
marketing goal right now?
• Just a website to send patients to and put on a business card?
• Establish an online presence?
• Get new patients?
• Dominate your local market by beating out your competition
and get new patients?
• Something else?

9. Let’s take a look at your online
presence...

10. Keywords
•Somebody who wants to search for something at a site will start by entering a keyword at his
or her favorite search engine.
•The problem is that there are millions of other sites out there and therefore if you choose a
popular keyword chances are high that your site could end up being listed as the 100,000th
site, making it impossible for anybody to find you.
•So the trick is to modify the popular keyword and turn it into a keyword phrase that may not
be very popular and does not have too many sites competing for it. The result is that when
somebody does a search using that keyword, chances of finding your site on the first page are
very high. This dramatically increases the potential targeted traffic for your site.
•

11. This is what we’ve found....

12. Website
Key Elements:
• Lead Capture
• Welcome Video
• Clear Call-to-Action
• Easy-to-find Contact Information
•Social Media Integration
•Blog

13. Website Analytics
•Unique Visitors
• Bounce Rate
• Time Spent on Site
• Pages Visited
• Demographics (location, location, location)

14. Do you know that analytics on
your site?

15. Social Media

16. Facebook
New Timeline Format Apps
Blog Integration

17. This is what we found on your
Facebook....

18. Twitter
Profile Picture
Custom Background (Skin)
Website

19. This is what we found on your
Twitter....

20. Custom Background (Skin)
Profile Picture
Featured Video
Playlists
Testimonials

21. This is what we found on your
YouTube....

22. More elements for online
presence...
• Online Directories (Yelp! and Google Places)
• Email Marketing
• Video Marketing (Ranking videos on Google)
• Online Reputation Management
• SEO

23. Questions

24. Our Packages

25. Our Packages
Silver Package
If you are looking
to just have a
website to show
customers
and put on a business
card.

26. Our Packages
Silver Package
Gold Package
If you are looking
If you are looking
to just have a
to just establish
website to show
your online presence
customers
and get some
and put on a business
new patients
card.

27. Our Packages
Silver Package Domination Package
Gold Package
If you are looking If you are looking
If you are looking to dominate your
to just have a
to just establish market, beat
website to show
your online presence your competition,
customers
and get some flood your office
and put on a business
new patients with new patients,
card.
and make tons of money

28. SCHOLARSHIP
Buy TODAY and get a MASSIVE discount