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Paul Becker’s Paradigm

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From Market Segmentation To Customer Segmentation Growth, Profitability and Competitive Advantage Competitive Advantage Marketing ROI Market Growth Share of Mind Traffic Generation Copyright Paul Becker 2009 Sales Conversion Profit Customer Segments Shopping Buying Cycle Multi-Channel Acquisition Products / Positioning Brand / Competitive Strategies Market Segmentation
Forming Relationships / Meeting Needs Growth, Loyalty and Profitability Copyright Paul Becker 2009 Value-Propositions Competitive Advantage Needs Hierarchies Preferences External Channels User-Experiences Sales Conversion Barriers To Entry 80 / 20s Share of Mind Purchase Motivations Online / Offline e-Commerce / DTC Integrated Increased Volumes / Efficiencies Personalization CRM High-Value Customers Retention / Loyalty Profitability Customers Shopping Behaviors Buying Cycle Stages Multi-Channel Marketing Competitive Strategies Driver-Items / Positioning Brand Strategies Market Segmentation
e-Commerce User-Experience Management Business Intelligence Conversion Funnel / Shopping Cart Home Page / Landing Pages Site-Search Low-Hanging Fruit Longer-Term Opportunities Pilot Business Case Rollout Segmentation Tasks / Behavior Unmet Needs Barriers to Purchase Conversion A / B & Multivariate Testing Task-Based Usability Research I /A, Taxonomies Page Layouts Product / Content Planning Destination Sites Online Visitor Research Usability Web Analytics, Site Audit / Performance, Benchmarking
Paul Becker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Paul Becker’s Paradigm

  • 1. From Market Segmentation To Customer Segmentation Growth, Profitability and Competitive Advantage Competitive Advantage Marketing ROI Market Growth Share of Mind Traffic Generation Copyright Paul Becker 2009 Sales Conversion Profit Customer Segments Shopping Buying Cycle Multi-Channel Acquisition Products / Positioning Brand / Competitive Strategies Market Segmentation
  • 2. Forming Relationships / Meeting Needs Growth, Loyalty and Profitability Copyright Paul Becker 2009 Value-Propositions Competitive Advantage Needs Hierarchies Preferences External Channels User-Experiences Sales Conversion Barriers To Entry 80 / 20s Share of Mind Purchase Motivations Online / Offline e-Commerce / DTC Integrated Increased Volumes / Efficiencies Personalization CRM High-Value Customers Retention / Loyalty Profitability Customers Shopping Behaviors Buying Cycle Stages Multi-Channel Marketing Competitive Strategies Driver-Items / Positioning Brand Strategies Market Segmentation
  • 3. e-Commerce User-Experience Management Business Intelligence Conversion Funnel / Shopping Cart Home Page / Landing Pages Site-Search Low-Hanging Fruit Longer-Term Opportunities Pilot Business Case Rollout Segmentation Tasks / Behavior Unmet Needs Barriers to Purchase Conversion A / B & Multivariate Testing Task-Based Usability Research I /A, Taxonomies Page Layouts Product / Content Planning Destination Sites Online Visitor Research Usability Web Analytics, Site Audit / Performance, Benchmarking
  • 4.

Hinweis der Redaktion

  1. Show Theory (Left Side) and Examples (Right Side)
  2. Show Theory (Left Side) and Examples (Right Side)
  3. Show Theory (Left Side) and Examples (Right Side)